Marketing Plans are now more essential to have than ever before. One of the reasons why Digital Marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
eBizplan .net have the knowledge and experience to help their customers to formulate their Marketing Plans in the digital age. Whether you have (or plan to establish) a Traditional (physical) business or an Online business; or both (Bricks and Clicks) – we can help you to do your marketing successfully! The way we do it is as follows:
Situation analysis: Where are you now? Where do you want to be? How will you get there? What do you need to get customers? How do you keep and grow them…
A formal Digital Marketing Plan which will entail the following:
- A situation analysis;
- Objectives settings;
- Macro analysis;
- Market analysis;
- Internal analysis;
- SWOT analysis;
- Market strategies;
- Marketing strategies;
- Measuring and control
The Digital Marketing Tactics that we can advise you on are:
- Awareness – SEO, Pay-Per-Click, Affiliate Marketing, eMail marketing, and social media marketing;
- Engaging customers – Content Marketing, Newsletters and emails, customer service and support, and social media marketing.
Generic Marketing Functions that eBizplan.net can consult customers with are:
- Consumer behavior;
- Market Segmentation, Targeting and Positioning;
- Marketing Information Management;
- The Marketing instruments – product, price, distribution and promotion,
It is advisable to first have a Business Plan before starting with your Digital or Generic marketing strategies.
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