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1) Describe your idea for a new venture *
2) Where, when and how did you learn of the opportunity?
3) Explain exactly why this opportunity exists now?
4) Explain what window of opportunity has opened and how long do you expect it to stay open?
5) Discuss what environmental factors have contributed toward the opportunity that now exists.
6) Describe exactly what product or service do you want to sell.
7) Should your product or service already exist, explain then what will differentiate it.
8) Give reasons why you have chosen the niche market that you want to enter?
9) Give a profile of your major clients.
10) Why would your clients buy your product or service? What advantage do they enjoy for it?
11) Are there better alternatives for your product or service?
12) Are your customers approachable? Are they loyal towards the brands of their suppliers?
13) How will you reach you clients – online, directly, through retail outlets, through discount stores, through representatives of manufactures, catalogues or brokers?
14) What is the expected lifecycle of your product or service? Can you add additional products or services, which may be sold with the core product?
15) What are the characteristics of the market? Is it a growing industry? Is the competition fragmented?
16) Give an estimate of the size of the market and the rate that you expect it to grow?
17) Do an estimate of your competitor’s manufacturing capacity should you plan to manufacture a product.
18) Estimate the market share that you expect to achieve over the next five years of business. What will be the market share of your competitors?
19) Describe the cost structure of your product or service and also how it will change over time.
20) Give a realistic estimate of your capital requirements for the next five years.
21) Classify your belief in your product or service. How do you react when other people criticize your idea? Do you have necessary willpower
25) How do you handle stress? Does it improve you productivity?
26) What financial, career and personal risks are taken should this opportunity be taken? Are you willing to take calculated risks? Are the benefits worth the risks? Are you will to take the challenge?
