The Power Of Social Media
The Power Of Social Media. There are a number of compelling reasons that many brands are starting to rely more and more on the use of Stories. One is that the organic reach of business accounts on a number of social platforms is decreasing – and this is something we’ll encounter a few times in this book. Another is that stories provide a great ROI in terms of the time and effort they require and the benefits they offer.
The great thing about Stories is that they are temporary – normally lasting just 24 hours. That means that they don’t leave a lasting impression on your page, feed, or account. That gives them a much more personal and off-the-hip feel that customers and fans really dig, but it also means they can afford to be a little less polished and tailored. That means you don’t need to shoot a product using studio lighting and a DSLR camera: you can just snap it on your phone and send it off.
For businesses, this can be seen as a revelation.