The Essential Guide to Sales Funnels

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If you’ve been around internet marketing for any period of time then you will have undoubtedly come across a LOT of sales funnels… Quite simply, a sales funnel is a series of offers that are presented to the prospect/customer and tend to increase in both price and value. The idea is that as someone goes through the sales funnel they become more and more engaged and spend more and more money.

While you move down the sales funnel, you’ll notice the number of people in each phase decreasing, but, more importantly the likelihood that the people who are there will buy your product or service increases. The nature of the sales funnel filters out the non-perspective buyers while building up the number of targeted prospects. As the funnel narrows, the end result becomes more targeted. As such, you can create a fertile environment with highly targeted customers, where you can focus your marketing efforts. By focusing your efforts on these people, you can appeal to their wants and needs, because they already have a higher chance of converting.


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