Description
While you move down the sales funnel, you’ll notice the number of people in each phase decreasing, but, more importantly the likelihood that the people who are there will buy your product or service increases. The nature of the sales funnel filters out the non-perspective buyers while building up the number of targeted prospects. As the funnel narrows, the end result becomes more targeted. As such, you can create a fertile environment with highly targeted customers, where you can focus your marketing efforts. By focusing your efforts on these people, you can appeal to their wants and needs, because they already have a higher chance of converting.
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