One of the other things that have been given great importance to in this eBook is the art of reaching out to your niche. Contrary to what most people think, the niche does not already exist. A rich marketer, with a positive mindset, will try to create this niche. They will develop the need for their business within this niche and that is how they tap into the vast potential that a highly targeted niche can provide them with. In this eBook, you will see how you can create a niche within a niche.