Traditional Offline Marketing
Don’t think of these methods as too simple or mundane.
They are very effective when done right and combined with
other techniques in this report.
- Classified Ads – This is something everyone should be
testing in some form or another.
- Direct Mail – Nothing beats direct response when it
comes to results-driven proven advertising.
- Postcards – Yes, postcards are a form of direct mail,
but it warrants its own category.
- Yellow Pages – Another great resource that is often
underutilized or used ineffectively.
- Space Ads – If you’re going to do a space ad, it will
generally get better results if you use the same layout
as the editorials.
- Radio/TV/Infomercials – You might be surprised
how inexpensive you can get these types of slots,
especially if you use remnant advertising.