Opt-in
If the money is in the list, then the magic is in the squeeze page.
When people land on your squeeze page, there are a few important
components that work together to either pull in opt-inĀ visitors, or turn them away.
The first of which is your headline, bullet points and overall design.
But there’s another incredibly important component that works towards engaging your visitors and enticing them into becoming confirmed subscribers, and for many new email marketers it’s ultimately one of the things they tend to overlook.
Of course, we’re talking about your incentive offer!
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