When you’re planning your viral marketing strategy, it’s important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.
To build a good viral campaign, make sure your plan includes
A free product or service
The product has to be easily transferable to another person
It has to be able to scale easily
It has to take advantage of other people’s resources
It has to be unique