Hot And Viral Marketing


Viral marketing, or word-of-mouth, can be applied in conjunction to or with most advertising streams. But it is most commonly associated with web-based (html and e-mail) systems, so we would be remiss not to comment on other alternatives where you can focus your efforts to drive your message home to consumers


When you’re planning your viral marketing strategy, it’s important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.
To build a good viral campaign, make sure your plan includes
 A free product or service
 The product has to be easily transferable to another person
 It has to be able to scale easily
 It has to take advantage of other people’s resources
 It has to be unique


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