In the ever-evolving agricultural landscape, digital marketing has become a necessity for farmers aiming to thrive. “From Soil to Screen: A Farmer’s Guide to Digital Marketing Success” is a practical guide tailored to South African farmers who want to connect with customers, build their brand, and increase profitability online. Written by Douw Steyn and published by EBIZPLANZA (PTY) LTD, this guide offers step-by-step instructions on creating a professional online presence, leveraging social media, crafting engaging content, and managing e-commerce platforms. Whether you’re a small-scale farmer or a large agricultural producer, this book provides the insights and tools needed to succeed in the digital age.
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