Funded proposals are basically the platform where good introductory products are offered at a very low price to potential prospective clients with the intention of further enticing or encouraging them to commit to making a more impactful purchase or commitment to the business.
Ideally these introductory products should in some way be linked to the original core business intended to be introduced. In doing so the merchant is able to enjoy some revenue for the very onset of the whole exercise thus limiting perceived losses.
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