Emails can function as various different avenues to get the attention of the intended party. Some of these functions may include sending ads, requesting business participation, soliciting sales or donations and may other internet related business propositions.
This form of communication is ideally meant to build some level of trust, loyalty and brand awareness. The email marketing exercise can be done through a cold list or form a current customer database thus the range of the target audience can be almost infinite.
This internet marketing through the email platform is also meant to create other idea scenarios.