E-mail Marketing Basics

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The marriage of email and marketing has had a long and healthy relationship. It hasn’t, however, been without its problems.

The difficulty of convincing internet users to give their names and email addresses to legitimate email marketers looks like a big problem on the surface. But, it could be that it is a blessing in disguise. Afterall, when a user does supply an email marketer with his or her email address, it means that they really are prospective customers. Hence they are interested in the products or services that are being offered.


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