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CPA (Cost Per Action) Explosion


In contrast to the PPC advertising business model, which is predicated on driving high volumes of visitor traffic to an advertiser’s website, the still emerging CPA advertising business model operates on the basis that any website visitor must perform a required action before the website or blog publisher will get paid.

From a website or blog publisher’s point of view, CPA works in pretty much exactly the same way as AdSense or any other leading PPC arrangement. You would simply join an advertising website that offered a CPA option, choose the type of adverts that you want to show on your site, and finally copy a few lines of code from the site and paste them onto your web pages where you want the advertising to appear.


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