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How to Write your First Business Blog Post

If you prefer to watch the video…

So, you’ve decided that your business needs a website. After all, you’d spend a lot of time choosing your domain name, and sign up with a reputable ISP host. Even more, you’d followed the advice of your ISP host and chose WordPress.org as a CRM platform. But now you need to write your fist business blog post…

You’re probably scared as hell to do the writing of your first business blog. However, take a deep breath of air and just start where you think you should – at the beginning.

Here are the steps you should follow to write your first business blog post:

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Are Price Promotions a Blessing in Disguise or a Waiting Disaster for Business Owners?

Price promotions are for many business owners a blessing in disguise. On the other hand, it may turn out to be a disaster for your business after a while. After all, the value of using price promotions is that it may render a quick remedy when you cashflows and revenues are lagging behind.

However, if you rely too much on price promotions to get business, you may put your business in danger over the long-term. In fact, you may turn your loyal customers into greedy bargain hunters.

So, please view the video (above) for a richer experience of this discussion…

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Mastering the Science of Business. Is it worth the trouble to get a University Degree?

Is it worth the trouble to get a university degree? Is that a fair question? If not a degree, then what is the alternative? After all, the ‘new normal’ post the COVID era will be anything but normal.

There you have it. Here in South Africa there’re lots of movements, at least one for every issue that we can think of. Indeed, there is even a movement that represents unemployed graduates – The Unemployment Graduate Movement (UGM). That’s scary, because I thought that once you have your bachelor degree, you can walk in almost every job.

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Add your Business Online and so Defeat the Virus

What should you do to add your business online? For one thing, you should add the online channel urgently to your business model. Why?

Because, we’re now for months in the devastating grip of the CORVID-19 lock down, and with little relief in sight. As a result, your customers are staying at their homes for most of the time. No ways that they’ll visit your shop to feel good, or to go for an outing. Sadly, no shopping experience for them then…

In fact, there are many obstacles that your customers must endure before they can walk into your shop. Things like:

  • Wearing a mask – uncomfortable but essential;
  • Getting decontaminated continuously with suspect chemicals;
  • Standing for hours in a que to get their essential goodies – because the shops are limited to the number of customers that may be in the store at any time;
  • Wondering if they’d picked up the virus this time – because not everyone was wearing a mask…

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What Business Owners Need to Know – Organizational Culture Matter

Organizational culture matter. Indeed, organizational cultures are central determinants of the character of organizations. After all, culture is the glue that holds together all of our values, our beliefs, our sense of self, and our confidence and trust in the people around; says Jerry Haney, author in Executive Life magazine.

So, what is the organizational culture of your business? I think that most business owners may battle to answer this question. Why? Because everyone takes the organization’s culture for granted. They live the culture every day, conform to its unwritten rules, and reject the outsiders and reward those who conform.

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What Every Business Owner Need to Know – Hire People who has Character?

So, you’ll only hire people who has character… I never understood this ‘character’ thing they test me for before going for a job interview. Anyway, I’ve failed most of the tests. Sadly, it’s no surprise, I’ve two disqualifying personality traits doing the character test – 1. I’m honest; and 2. I’m a non-conformist.

For most employers that’s too much – I’d never heard of them again! That’s a shame, because I’d always thought that I could’ve made a positive impact on their businesses. But that’s my perspective. Hence, it’s my perspective versus their perspectives. And there you have it – nobody wins…

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What Business Owners Need to Know – Customer Service is Everything

Customer service is everything. Indeed, if you don’t take care of your customers, someone else will… Yet, it seems that taking care of your customers is not even on the agenda with many management meetings.

Besides, the meetings are mostly about the sales performance against the budget or other trivial internal company matters. But, sadly, not about your customers.

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