So, you think that the future of marketing is nothing but digital? Also, that artificial intelligence, big data, augmented reality and social media marketing are the big trends? Maybe for now they are, but the future of marketing is about a century and a half away. At that time, marketing will also be about satisfying the needs, wants and desires of 150 year olds…
Of course you should think by now I’m busy losing my marbles! I mean – we’ll be considered fortunate (or unfortunate for some) if we reach our 100th birthday. However, Jeff Glor reporting for CBS, recently suggests that some of the babies that are born today may well live to enjoy their 150th birthday.
To illustrate: In 1850, the average human lifespan was 43 years. Now it’s closer to 80. Indeed, the mortality of older populations has sharply decreased during recent years in most western countries 1. But what is the highest that our lifespan can go?
In fact, the longevity record is held by Jeanne Calment of France, who was 122 years old when she died in 1997…
Continue reading The Future of Marketing – taking care of the Needs, Wants and Desires of 150 Year Olds
When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there’s no stopping of it. But, as with everything that becomes huge, it has a good side and a bad side.
So, it must be the dream of every professional publisher of online content that his or her content goes viral. Just think of all the page views, the back-links and subsequent money, monies from Google Ads and other affiliates… Wow!
Then it’s just about creating something to going viral. Easy, really? Not so…
What does it mean if something is going viral?
Continue reading Get Your Online Content Going Viral
Innovation in companies, almost like income tax and death, is unavoidable. Indeed, companies that neglected or failed to innovate are sadly no longer with us. Or, for those not innovating, well, it’s just a matter of time…
In fact, innovation is part of our DNA. After all, we were, since we’ve started using shelters and tools, inventors and innovators. Indeed it took some extraordinary innovations, starting way back many millennial ago, that brought us where we’re now.
Innovation is something we must keep doing – especially in companies – where the stakes are high.
What is innovation?
Continue reading Innovation in Companies is an Unavoidable Reality
One of the oldest and most effective forms of communication that can lead to customer acquisition is word of mouth (WOM) marketing 1. For this reason, referral marketing, which makes use of WOM, is getting to the forefront again.
Numerous studies have proven that referrals are the most trusted form of advertisement. To add to that, referrals are created by happy customers, who are usually willing to spread word-of-mouth about your business for free, according to Megan Mosley in G2Crowd.com.
In the previous marketing regime of mass marketing communication, cold calls and mass mailing have lost their efficiency. Also, now in the age of digital marketing, companies are interacting more directly with their customers, not really giving them a chance to speak good about your business…
But are your loyal and satisfied customers communicating their patronage with their community and so helping you to get new customers? There is a real opportunity for businesses to invest in referral marketing campaigns.
Looking to start your own business? Sometimes it’s better to buy an existing business rather than to start one from scratch. Besides, there are many legitimate reasons that individuals, families or partnerships are inclined to sell an existing business. Unfortunately, the majority of businesses are for sale because they’re not performing…
Therefore taking over an existing business demands evaluation, research and in-grown interest. So why should you consider buying an existing business?
Continue reading How to Buy an Existing Business
Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound marketing methodology, says Stormie Andrews in Forbes.
Shuchi Sankhyayan in GoodmenProject concurs: “Marketing can’t be based on guesswork. You need to define your buyer personas to better understand who your ideal customers are, what they value, what their pain points are and what it takes to motivate them.”
This blog post will touch on the following points:
- What are buyer personas?
- How do buyer personas work?
- How do you develop buyer personas?
- Big data to construct buyer personas.
By channeling the buyer’s voice — clearly, accurately and persuasively — the buyer persona gives marketing the confidence to say, “This is what really matters to our buyers. So here’s the plan.”
Continue reading Buyer Personas help you to Target the Right Customer Segments
“Technology is best when it brings people together – Matt Mullenweg, Founder of WordPress.org”
In my business I can operate without many things, but not without my WordPress.org. WordPress.org has introduced me to the wonders of the online world. It gives me freedom to easily develop my website for my customers to value and enjoy.
Indeed, WordPress brings me closer to my customers…
In this post I’m going to investigate why
WordPress is so popular. I’ll also look at Joomla and Drupal, the alternative
content management systems for WordPress.
But first let’s look at WordPress.
What is WordPress.org?
WordPress.org is an open source (free) Content Management System (CMS). In fact, with WordPress many types of content can be organized and published. Furthermore, the layout, appearance and structure of the site can be changed easily and quickly, since it’s based on templates. As a result, content is separate from presentation – unlike a normal hard-coded site 1.
“The idea behind a CMS, and by extension, WordPress, is to facilitate a simplified management of a website that’s secure, optimized, and able to handle the influx of anywhere from hundreds, to millions of regular visitors”, explains Jon Martindale recently in Digital Trends.
WordPress.org is currently powering 30 percent of all websites (Kaya Ismail, CMS Wire). Indeed, Jon Martindale (Digital Trends) quantified the popularity of WordPress: “Around two billion websites at the time of writing (2018) — run WordPress, which works out to just below 60 percent of the entire CMS market.”
Continue reading WordPress.org is my Best Business Partner
Store atmospherics that is prepared correctly and for your customers to enjoy will help to keep your store’s door open. Indeed, it may give you a competitive advantage over your nearest rivals. Furthermore, a customer that enjoyed a great experience while visiting your shop may return, and tell her friends about you.
After all, businesses have long recognized that humans as consumers are susceptible to all sorts of urges and emotions which guide them toward decisions to buy things they don’t need or didn’t previously recognize they needed, concurs Rob Duboff in the Harvard Business Review.
So, why not using store atmospherics?
Continue reading Good Store Atmospherics Helps Getting More Customers to your Retail Store
Lean Start-ups are used for developing products and businesses based on ‘validated learning’, getting customer feedback quickly and often. It was introduced by Eric Ries during 2011 (1) with the objective to eliminate uncertainty in the product development process. Since then, this practice has transformed the way companies are developed (Natasha Hussein, Entrepreneur).
Most astonishingly was the news that Lean start-ups have made business plans redundant. Indeed, a whole industry has grown up around the idea that business plans are now no longer necessary, says David Ehrenberg, Young Entrepreneur Council in the Chicago Tribune.
Continue reading Lean Start-ups and Business Plans
FM radio, a broadcast channel coming from an analogue era, has thus far shown resilience to the intense onslaught of digital media. Contrast that with the fate of analogue television and print which have succumbed spectacularly to the digital beast.
After all, traditional TV viewers have now become multichannel media users. As a result, cable and satellite TV are the big losers. In fact, results from a recent US study indicated that 61 percent of young adults rank online streaming services as the main way they watch TV (Christiane Cordero, CBS Minnesota).
At the same time, the print media has also been heavily disrupted by digital media. In fact, news has now gone primarily online. For that reason most major media companies have changed their business models to accommodate consumer preference for digital content (Forbes Communications Council).
For traditional television and print media the battle against digital media has largely been lost.
But what is it about FM radio? Surely, as radio made its first broadcast in 1906, the sequence of disruptive technology should have made it absolute a long time ago? But not so – here’s why…
Continue reading FM Radio in a Digitized World