One of the oldest and most effective forms of communication that can lead to customer acquisition is word of mouth (WOM) marketing 1. For this reason, referral marketing, which makes use of WOM, is getting to the forefront again.
Numerous studies have proven that referrals are the most trusted form of advertisement. To add to that, referrals are created by happy customers, who are usually willing to spread word-of-mouth about your business for free, according to Megan Mosley in G2Crowd.com.
In the previous marketing regime of mass marketing communication, cold calls and mass mailing have lost their efficiency. Also, now in the age of digital marketing, companies are interacting more directly with their customers, not really giving them a chance to speak good about your business…
But are your loyal and satisfied customers communicating their patronage with their community and so helping you to get new customers? There is a real opportunity for businesses to invest in referral marketing campaigns.
Looking to start your own business? Sometimes it’s better to buy an existing business rather than to start one from scratch. Besides, there are many legitimate reasons that individuals, families or partnerships are inclined to sell an existing business. Unfortunately, the majority of businesses are for sale because they’re not performing…
Therefore taking over an existing business demands evaluation, research and in-grown interest. So why should you consider buying an existing business?
Continue reading How to Buy an Existing Business
Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound marketing methodology, says Stormie Andrews in Forbes.
Shuchi Sankhyayan in GoodmenProject concurs: “Marketing can’t be based on guesswork. You need to define your buyer personas to better understand who your ideal customers are, what they value, what their pain points are and what it takes to motivate them.”
This blog post will touch on the following points:
- What are buyer personas?
- How do buyer personas work?
- How do you develop buyer personas?
- Big data to construct buyer personas.
By channeling the buyer’s voice — clearly, accurately and persuasively — the buyer persona gives marketing the confidence to say, “This is what really matters to our buyers. So here’s the plan.”
Continue reading Buyer Personas help you to Target the Right Customer Segments
“Technology is best when it brings people together – Matt Mullenweg, Founder of WordPress.org”
In my business I can operate without many things, but not without my WordPress.org. WordPress.org has introduced me to the wonders of the online world. It gives me freedom to easily develop my website for my customers to value and enjoy.
Indeed, WordPress brings me closer to my customers…
In this post I’m going to investigate why
WordPress is so popular. I’ll also look at Joomla and Drupal, the alternative
content management systems for WordPress.
But first let’s look at WordPress.
What is WordPress.org?
WordPress.org is an open source (free) Content Management System (CMS). In fact, with WordPress many types of content can be organized and published. Furthermore, the layout, appearance and structure of the site can be changed easily and quickly, since it’s based on templates. As a result, content is separate from presentation – unlike a normal hard-coded site 1.
“The idea behind a CMS, and by extension, WordPress, is to facilitate a simplified management of a website that’s secure, optimized, and able to handle the influx of anywhere from hundreds, to millions of regular visitors”, explains Jon Martindale recently in Digital Trends.
WordPress.org is currently powering 30 percent of all websites (Kaya Ismail, CMS Wire). Indeed, Jon Martindale (Digital Trends) quantified the popularity of WordPress: “Around two billion websites at the time of writing (2018) — run WordPress, which works out to just below 60 percent of the entire CMS market.”
Continue reading WordPress.org is my Best Business Partner
Store atmospherics that is prepared correctly and for your customers to enjoy will help to keep your store’s door open. Indeed, it may give you a competitive advantage over your nearest rivals. Furthermore, a customer that enjoyed a great experience while visiting your shop may return, and tell her friends about you.
After all, businesses have long recognized that humans as consumers are susceptible to all sorts of urges and emotions which guide them toward decisions to buy things they don’t need or didn’t previously recognize they needed, concurs Rob Duboff in the Harvard Business Review.
So, why not using store atmospherics?
Continue reading Good Store Atmospherics Helps Getting More Customers to your Retail Store
Lean Start-ups are used for developing products and businesses based on ‘validated learning’, getting customer feedback quickly and often. It was introduced by Eric Ries during 2011 (1) with the objective to eliminate uncertainty in the product development process. Since then, this practice has transformed the way companies are developed (Natasha Hussein, Entrepreneur).
Most astonishingly was the news that Lean start-ups have made business plans redundant. Indeed, a whole industry has grown up around the idea that business plans are now no longer necessary, says David Ehrenberg, Young Entrepreneur Council in the Chicago Tribune.
Continue reading Lean Start-ups and Business Plans
FM radio, a broadcast channel coming from an analogue era, has thus far shown resilience to the intense onslaught of digital media. Contrast that with the fate of analogue television and print which have succumbed spectacularly to the digital beast.
After all, traditional TV viewers have now become multichannel media users. As a result, cable and satellite TV are the big losers. In fact, results from a recent US study indicated that 61 percent of young adults rank online streaming services as the main way they watch TV (Christiane Cordero, CBS Minnesota).
At the same time, the print media has also been heavily disrupted by digital media. In fact, news has now gone primarily online. For that reason most major media companies have changed their business models to accommodate consumer preference for digital content (Forbes Communications Council).
For traditional television and print media the battle against digital media has largely been lost.
But what is it about FM radio? Surely, as radio made its first broadcast in 1906, the sequence of disruptive technology should have made it absolute a long time ago? But not so – here’s why…
Continue reading FM Radio in a Digitized World
Invention, it must be humbly admitted, does not consist in creating out of void, but out of chaos. Mary Shelley
A chaotic era we live in, indeed. Here, right now, in the middle of the 4th industrial revolution we must try to cope with the digital disruption, Donald Trump, Brexit and climate change. And that’s just a handful of (chaotic) variables that confront our businesses every day.
So how on earth (maybe shortly Mars – even more chaotic!) should we approach these extraordinary onslaughts? I don’t know, but let’s ponder on it…
Maybe it’s best to start when everything seemed simple and made sense. A couple of decades ago…
Continue reading Managing a Business in this Chaotic Era
Micro Marketing surpassed mass marketing ‘big time’ as the preferred and most effective way for businesses to interact with their customers. Indeed, marketers that use micro-blogging and micro messaging achieve amazing results. In fact, micro-marketing through its content and socialization, has already moved the industry into a new marketing model; micro marketing 1.
The goal of micro marketing is regarded as matching a firm’s small segment of supply with a household’s small segment of demand in a market transaction 2. That’s in stark contrast with the goal of the macro-marketing system, which is to match aggregate supply with aggregate demand.
Continue reading Achieve Mega Results with Micro Marketing
Two months into your online business and something is terribly wrong. You haven’t made one sale thus far. What could be wrong? After all, you’ve got the best eCommerce platform, with stunning graphics and detailed product catalogs. Even more, every product your site has a picture with a price and a description about its features and attributes. And yet, no sales. The thing that is wrong is that you haven’t done startup marketing.
No wonder nobody finds your website or talk about your business in the social media channels. Without a marketing strategy in your startup plan, your website will eventually be doomed to the darkest corners of the internet.
Continue reading Get your Business Going with Startup Marketing