Online Retailers – Don’t Make Promises You Can’t Keep

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Online retailers that make promises that they can’t deliver are in danger to sacrifice the trust that their customers have in their brands…

The peril of online retail competition

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Bricks and Mortar Retailers Need To Be Smart With Smartphone Customers

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Targeting smartphone customers. How can Bricks and Mortar retailers respond to customers that use their smart phones to compare product prices online?

Show-rooming for smartphone customers

Did you ever wonder why your customers do their shopping with a smartphone in one hand? Well, they are probably comparing the price of your products online. If your prices are higher, they will leave your shop to buy their products elsewhere at a better price.

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Why Bricks And Mortar Retailers (Still) Can’t Compete On Price With Online Retailers…

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After Bricks and Mortar retailers have paid their bills and staff, there’s not much money left to discount prices to steal a sale from online retailers. How can they compete with online retailers?

Bricks and Mortar customers love shopping online

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Successful Web Writing is a Balancing Act

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Web writing makes the difference. It is one thing to be on the first result page of Google, but quite a different thing to get web users to stay and return to the site once they’ve opened your website…

Web presence

Website owners strive to get their websites displayed on top of the first result page of an Internet search engine such as Google. Once Internet users have opened the link to your website, they become prospect customers.

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Try Offline and Buy Online: Brick and Mortar Shops Serve as Shop Fronts for their Online Competitors

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It seems that online retailers don’t need physical shop fronts because their customers are using existing Bricks and Mortar shops to test products and then buy them online…

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Are online businesses disturbing the livelihood of countryside shops?

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At what price does the convenience and efficacy of online trading really comes? Or does it render opportunities for countryside shops?

The degeneration of our countryside (again)…

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What You Should Know About the New Economy

Well, if you haven’t realized it by now, and yes, we are living and doing business in the New Economy. The basic idea behind this economy is that computer and Internet technology are fundamentally changing the way we are doing business.

Let us contrast the “old” with the “new”. Old economy differs from new economy in that it relies on traditional methods of doing business. On the other hand utilizes the new economy leveraging of new cutting-edge technology. This traditional economic system dates back to the Industrial Revolution and revolves around producing goods as opposed to the exchange of information (James Chen, Investopedia)

What is this New Economy?

New economy is a term often used in the media to describe changes that have taken place in business since the widespread adoption of the Internet. The term has been applied to a wide range of situations and issues. For example, the rise and fall of high-tech and Internet startup companies (inc.com).

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