Online retailers that make promises that they can’t deliver are in danger to sacrifice the trust that their customers have in their brands…
Targeting smartphone customers. How can Bricks and Mortar retailers respond to customers that use their smart phones to compare product prices online?
Show-rooming for smartphone customers
Did you ever wonder why your customers do their shopping with a smartphone in one hand? Well, they are probably comparing the price of your products online. If your prices are higher, they will leave your shop to buy their products elsewhere at a better price.
After Bricks and Mortar retailers have paid their bills and staff, there’s not much money left to discount prices to steal a sale from online retailers. How can they compete with online retailers?
Bricks and Mortar customers love shopping online
Web writing makes the difference. It is one thing to be on the first result page of Google, but quite a different thing to get web users to stay and return to the site once they’ve opened your website…
Website owners strive to get their websites displayed on top of the first result page of an Internet search engine such as Google. Once Internet users have opened the link to your website, they become prospect customers.
It seems that online retailers don’t need physical shop fronts because their customers are using existing Bricks and Mortar shops to test products and then buy them online…
At what price does the convenience and efficacy of online trading really comes? Or does it render opportunities for countryside shops?
The degeneration of our countryside (again)…
Well, if you haven’t realized it by now, and yes, we are living and doing business in the New Economy.
What is this New Economy?
The “New Economy” is the same as the “Internet Economy”, or the “Digital Economy”. Surely you are on the right road – it is about the internet…It is also about automation, data collecting and analyzing. In fact, the internet has moved us from the “Old Economy” to the “New Economy”.