Social media driven retail sales and referral traffic are rising at a faster pace than all other digital marketing channels. In fact, it is cheaper for retailers to advertise on Facebook than it is using Google’s Adwords (WebRunner, 2017).
Facebook offers a number of opportunities to connect with literally millions of potential users or customers that may increase the number of visitors to your website.
The ‘humanity’ of Facebook
It is hard to comprehend the number of people that are connected to Facebook- 1.4 billion active users as of the first quarter of 2015. However, because we are human beings, the numbers should not surprise us.
Are you frustrated with high delivery costs, dangerous roads and Post Office strikes? No problem, the future use of a ‘commercial’ delivery drone may provide an exciting alternative…
Are drones for delivery science fiction for now?
Despite being the continent with the highest growth potential and a growing middle class population, retailers find it difficult to move online in Africa. South African online sales recently surpassed the 1% mark of total retail sales. However, Africa and other African countries require exponential growth to catch up (Export & Import South Africa).
Getting a loan for your business can be a huge challenge. It takes money to make money; however, most start-up business does not have enough money to start doing business. Here are some potential sources to get the start-up money for your business:
How ever inviting it may seem, starting an online retail business is not easy. So, here’s some points that may help prepare you what is coming…
Are South African retailers failing online? A recent study by the South African Council of Shopping Centres (SACSC) published by BusinessTech has revealed that South African retailers did little to advance their sub-par online shopping offerings in 2014.
Reasons why South African retailers are failing online
You should consider to start an online retail business. Bricks and Mortar (Traditional retailers) are now urgently adding online retail channels to the businesses. Thomas Smale contributing to The Entrepreneur proposed the following reasons:
Any business needs paying customers to survive. Retailers need however to understand the behavior of their customer to earn their money.
What is a paying customer?
Competitors of your business are entities that offer similar products or services to customers in the same market that you are busy in. In other words, if you own a bakery on the corner, the supermarket in the nearby shopping mall that sells bread, is your main competitor.