The Role That Social Media Plays In Driving Online Retail Sales

Social media driven retail sales and referral traffic are rising at a faster pace than all other digital marketing channels. In fact, it is cheaper for retailers to advertise on Facebook than it is using Google’s Adwords (WebRunner, 2017).

The link between social media and retail sales

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Use the Humanity of Facebook to Boost your Retail Sales

Facebook offers a number of opportunities to connect with literally millions of potential users or customers that may increase the number of visitors to your website.

The ‘humanity’ of Facebook

It is hard to comprehend the number of people that are connected to Facebook- 1.4 billion active users as of the first quarter of 2015. However, because we are human beings, the numbers should not surprise us.

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A Drone on My Roof – Another Delivery from my Favorite Online Retailer

Are you frustrated with high delivery costs, dangerous roads and Post Office strikes? No problem, the future use of a ‘commercial’ delivery drone may provide an exciting alternative…

Are drones for delivery science fiction for now?

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Some Reasons Why Retailers Battle To Move Online In Africa

Despite being the continent with the highest growth potential and a growing middle class population, retailers  find it difficult to move online in Africa. South African online sales recently surpassed the 1% mark of total retail sales. However, Africa and other African countries require exponential growth to catch up (Export & Import South Africa).

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Getting a Loan for Your Business

Getting a loan for your business can be a huge challenge. It takes money to make money; however, most start-up business does not have enough money to start doing business.  Here are some potential sources to get the start-up money for your business:

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South African Retailers Failing Online

Are South African retailers failing online? A recent study by the South African Council of Shopping Centres (SACSC) published by BusinessTech has revealed that South African retailers did little to advance their sub-par online shopping offerings in 2014.

Reasons why South African retailers are failing online

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Why You Should Start an Online Retail Business

You should consider to start an online retail business. Bricks and Mortar (Traditional retailers) are now urgently adding online retail channels to the businesses. Thomas Smale contributing to The Entrepreneur proposed the following reasons:

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Paying Customers are Needed for Business Growth and Survival

Any business needs paying customers to survive. Retailers need however to understand the behavior of their customer to earn their money.

What is a paying customer?

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Business Plan: Competitors in the Market

Competitors of your business are entities that offer similar products or services to customers in the same market that you are busy in. In other words, if you own a bakery on the corner, the supermarket in the nearby shopping mall that sells bread, is your main competitor.

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