Latest Research Reviews

The integration of generative AI into search engines presents both opportunities and challenges for digital marketing practitioners.

Navigating the Digital Marketing Landscape: Key Findings from the Evolution of Search Engines in the Age of Generative AI

As generative artificial intelligence (GenAI) becomes increasingly integrated into search engines, its impact on the reliability and accuracy of search results is a topic of significant concern. The scholarly article, “Search Engines Post-ChatGPT: How Generative Artificial Intelligence Could Make Search Less Reliable,” authored by Shahan Ali Memon and Jevin D. West, delves into the potential […]

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The Revolutionary Impact of AI-Driven Digital Marketing on Consumer Purchase Intentions

In an era where digital landscapes are rapidly transforming how businesses interact with consumers, the integration of Artificial Intelligence (AI) into digital marketing strategies represents a pivotal shift. A recent empirical study, featured in the Journal of Informatics Education and Research, provides a comprehensive analysis of how AI-driven digital marketing is reshaping consumer purchase intentions.

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Navigating the Future with AI: Transformations in Marketing

Transformations in Marketing with AI have profoundly impacted various sectors. V. Kumar and colleagues explore this evolution in their comprehensive review, “AI-powered marketing: What, where, and how?” This blog delves into their findings, presenting the pivotal transformations AI has introduced to marketing strategies and customer engagement. Transformations in Marketing with AI: A Transformative Force The

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Flavors of Innovation: How SMEs in North Sumatra Are Transforming the Culinary Scene

The culinary landscape in North Sumatra is experiencing a remarkable transformation, driven by the innovative spirit of local Small and Medium Enterprises (SMEs). M. Hafidh Nashiruddin Al-Bakry’s recent study, published in the Journal of Indonesian Impressions, delves into both the challenges and opportunities that these SMEs encounter as they navigate the burgeoning modern culinary sector.

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Power of Content: How Effective Content Marketing Drives Sales and Enhances Brand Engagement

In today’s digital landscape, effective content marketing stands out as a fundamental strategy for businesses aiming to drive sales and foster deep brand engagement. Indeed, the intersection of content creation and commerce has never been more critical, especially with the evolving consumer preferences towards engaging and value-driven digital content. A recent study published in the

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Harnessing AI in Marketing: Transformative Strategies and Future Prospects

In the fast-evolving world of digital marketing, Artificial Intelligence (AI) has emerged as a pivotal force, fundamentally reshaping strategies and enhancing performance across various industries. The integration of AI technologies in marketing not only revolutionizes how businesses engage with customers but also offers a pathway to optimize operations and drive growth effectively. As outlined in

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