Is Search Engine Optimization A Viable Tool for Online Retailers?

Search Engine Optimization (SEO) is used by retailers to get their websites ranked higher with organic searches on websites like Google. Also, retailers change the structure and content of their websites to make it more SEO friendly. Even more, they acquire and exchange links from other websites to improve their position on result pages.

How does Search Engine Optimization works?

SEO starts with the retailer that monitors the position of its website on the search results page regularly.  She adds or removes keywords, use tags and titles in text to get search engine spiders to recognize her website.

Also, Google counts each link to a page from another page or another website as a vote for this page. Therefore, pages and websites with more external links from other sites will be ranked more highly.

A retailer should also examine their competitors’ websites, especially those who rank the highest on the organic search engine result page. It is important for retailers to find out what they are ranking for and how they achieve those rankings.  Try to identify the keywords and tabs that the competitors are using for their websites.

Although retailers do not pay for clicks when using SEO as a digital marketing tool, the process usually takes a considerable amount of time.  Another concern regarding SEO is that it is getting more difficult for retailers to adapt and react to changes in Google’s algorithms.

Search Engine Optimization  is getting more difficult

In a recent blog Cory Howell suggests that Google is making SEO more difficult. Google is implementing 500 to 600 changes each year to its algorithms and keeps quiet about the changes.  Retailers should become more agile.  According to Howell organisations should monitor and use the feedback about their products and service to deliver the value their customers demand.

SEO is no longer a competition or online game against search engine spiders but rather a genuine marketing strategy. To communicate the products and services that customers want and thereby earn their clicks and subsequent sales.

Concluding

Getting good results with organic search engine optimization requires hard work and persistence.

A Marketing Plan helps you to communicate the right content to the right audience.

Read also: The Big Challenge: How to Increase your Website Traffic

Image: Pexels

 

Published by

Douw G Steyn

Douw G Steyn

Management consultant, blog writer, dreamer

79 thoughts on “Is Search Engine Optimization A Viable Tool for Online Retailers?”

  1. I drop a comment when I especially enjoy a article
    on a website or if I have something to add
    to the conversation. It’s triggered by the sincerness communicated in the post I looked at.
    And after this article Is Search Engine Optimization a Viable Tool for Retailers?.
    I was moved enough to post a leave a responsea response 😉
    I do have a few questions for you if you tend not to
    mind. Could it be just me or do a few of these comments appear
    like written by brain dead people? 😛 And, if you
    are writing on other online social sites, I would like to follow you.

    Would you make a list the complete urls of your shared sites like your twitter feed,
    Facebook page or linkedin profile?

  2. Good day! Do you know if they make any plugins to assist with Search Engine
    Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not
    seeing very good results. If you know of any please share.
    Thanks!

  3. One other issue is when you are in a circumstances where you do not possess a cosigner then you may really want to try to make use of all of your financing options. You will find many grants and other grants that will give you funds to aid with institution expenses. Thanks alot : ) for the post.

  4. “Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your site? My blog is in the exact same area of interest as yours and my visitors would truly benefit from some of the information you provide here. Please let me know if this ok with you. Thanks!”

  5. naturally like your web-site but you need to test the spelling on quite a few of your posts. Many of them are rife with spelling problems and I to find it very troublesome to tell the truth on the other hand I’ll surely come again again.

  6. My business is truly influenced using your publishing skills while nicely like with the design for a web site. Is this fact your compensated issue or perhaps would you alter it by yourself? Either way maintain the excellent superior publishing, it truly is unusual to see a great blog site like this one today.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.