How to Write your First Business Blog Post

If you prefer to watch the video…

So, you’ve decided that your business needs a website. After all, you’d spend a lot of time choosing your domain name, and sign up with a reputable ISP host. Even more, you’d followed the advice of your ISP host and chose WordPress.org as a CRM platform. But now you need to write your fist business blog post…

You’re probably scared as hell to do the writing of your first business blog. However, take a deep breath of air and just start where you think you should – at the beginning.

Here are the steps you should follow to write your first business blog post:

Steps to write your first business blog post

Before we give you the steps to write your first business blog post, you should remember that you are writing for an audience. They are the people who want more information about your product or service offerings.

Even better, before you start writing, close your eyes and put yourself in the boots of the reader. So, what do you, the reader, want to get out of this post? Why should you continue reading and not click to escape the page? If you answer these questions sincerely, then, well, it’s just a matter of start writing…

Step 1 – What is the goal of your blog post?

Your first business blog post will probably (hopefully) not be your last post. In fact, you need to write blogs frequently, and you should have a desired outcome with every post. Before you start, you should ponder on the following:

  • What value you can offer your readership, free of charge with this blog post?
  • Position yourself as a leader in your market and an authority on your subject.
  • Anticipate the questions the readers will ask about your product and give them the answers to read in your blog post.

Step 2 – What extra, or added value can you add to your blog post?

Your reader has landed on your blog page because something has motivated her to do so. Therefore, you should make sure to give her the value she seeks in your post.

Indeed, here you should consider what you can add to your blog post that will be a benefit for your audience. For example, if you’re the owner of an estate agency, then adding a review about properties in certain areas may be appreciated by prospective home buyers…

Step 3 – Consider the format of your business blog post

People read differently from a screen than from a book or magazine. Even more, search engine platforms like Google also ‘read’ your content to determine how good it is.

The general feeling about blog posts is that the longer posts are deemed more credible and are ranked higher by search engine platforms, such as Google.  In fact, a blog needs to be 300 words or more to be consider as a valid blog post.

Here’re some pointers (Twago):

  • Bolded and highlighted words (to draw the eye to the main points of your discussion)
  • Short sentences (makes the text easily digestible)
  • Text broken up with images (more likely to be shared on social media)
  • Highlighted and/or Tweetable quotes (encourages engagement).

Also, very importantly, make sure that your business blog post is good to be read on a mobile device. After all, most of your readers will use a smartphone to read your posts.

Step 4 – What is your call to action?

It’s not only the reader that wants to get something out of this blog post. Of course, your business also wants to get rewarded for the effort. So, you need to help the reader to take an action.

Indeed, there is name for it – “call to action”. This is the action that you would like the customer to take when they have reached the end of your blog post. It could be a link to a related blog post that readers will find relevant to the topic they have just read about. It could be as simple as a question to start a discussion in the comments section of your blog post. Or a contact form to get leads for your email marketing campaign.

Concluding

Every business needs a website with a blogging app in order to be part of the digitized economy. However, a site and blog alone are not enough to be noticed in the online business environment. As a result, you need to use them as tools for your marketing strategy:

  • Your website and blogs need to convey your business’s vision and mission to its readers
  • Identify and target your different reader segments
  • Use a content marketing strategy to stay relevant and competitive

Lastly, if you’re really battling to write a blog, or if you don’t have time to do so, you can make use of a content writing service provider – for example eBizplan’s Web Writing Services

Read more: The Secrets of Writing Good Web Content

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Photo by Daria Shevtsova from Pexels

Published by

Douw G Steyn

Douw G Steyn

Management consultant, blog writer, dreamer

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