Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…
Summer Gould writing in Target Marketing proposes 13 ways on how to use direct mail best to promote your website.
Direct mail to promote your website
- To generate traffic to a location, a website or event. It is equally useful if you want to direct customers/prospects to a store, event or online location.
- Generate sales leads. You can target and reach qualified and interested leads easily with direct mail.
- Counter a competitive offer. It has some secrecy to it, unlike online.
- Customer loyalty. Reaching out with direct mail to customers with special offers and giveaways is a great way to reward your customers.
- Customer acquisition or referrals. Include these in your mail as a way for your message to be passed on to friends and colleagues.
- Improve customer service. Sending a thank you note to your customers is a great way to make people feel appreciated.
- Cross sell or upsell. You can mention other things you offer that they may be interested in based on what they have already purchased.
- Announcements. Is a great way to get important information out to people quickly.
- Augmenting other media efforts. Direct mail ties in with so many other channels like email, web, social media, mobile, and so much more…
- Improving sales efficiency. Sending out mail that helps to qualify and clarify people before you sell to them is extremely important.
- Catalog, custom publications or newsletters. Direct mail give you the ability to showcase new information or offers to the people most likely to buy from them.
- Combining mailings with other companies. Co-branded mailings work well when each brand has the same target audience.
- Building brand awareness. It can be used to strengthen your brand’s awareness.
There is a great opportunity now to use the postal service to promote your online business because of the lower postal volumes.
Paul Berman, CEO of BirthDayPack concurs “Direct mail is the old tried-and-true, and when overlaid with a technologically sophisticated, targeted marketing approach, direct mail can be even more effective, relevant and timely. Unlike digital marketing, direct mail has one of the biggest impacts because it offers a hands-on experience for customers.”
A Marketing Plan helps you to communicate the right content to the right audience.
Read also: How to Improve Your Email Marketing Campaign