The culinary landscape in North Sumatra is experiencing a remarkable transformation, driven by the innovative spirit of local Small and Medium Enterprises (SMEs). M. Hafidh Nashiruddin Al-Bakry’s recent study, published in the Journal of Indonesian Impressions, delves into both the challenges and opportunities that these SMEs encounter as they navigate the burgeoning modern culinary sector. This exploration is not just about food; it’s about a cultural and economic revolution that blends tradition with contemporary tastes.

Challenges on the Plate for SMEs in North Sumatra

SMEs in North Sumatra face a competitive environment, limited resources, and evolving consumer preferences. These obstacles necessitate creative strategies to stand out in the modern culinary industry. Al-Bakry (2024) emphasizes the need for SMEs to continuously innovate and adapt their offerings to maintain relevance and appeal in a rapidly changing market.

Emerging Opportunities

Despite these challenges, significant opportunities exist. The region’s growing tourism sector, coupled with advancements in technology and social media, provides powerful tools for SMEs to expand their reach and influence. Al-Bakry points out that these platforms allow for innovative marketing campaigns and collaborations that can bridge traditional flavors with modern dining experiences, creating unique offerings that attract both locals and tourists alike.

Engagement and Conclusion

As Small and Medium Enterprises (SMEs) in North Sumatra navigate the evolving culinary landscape, they find themselves at the crossroads of tradition and innovation. This section delves into how these businesses are harnessing new opportunities to engage with a broader audience and the strategic moves they are making to ensure sustainable growth and competitive edge.

Engaging with New Markets

The integration of social media and technology in business operations offers a promising avenue for SMEs to connect with a broader audience. By leveraging these digital tools, SMEs can showcase their culinary creations, share their culture, and engage with customers in interactive and meaningful ways.


Al-Bakry’s research provides valuable insights into the dynamic culinary sector of North Sumatra. For SMEs, the path forward involves embracing both the challenges and opportunities that come with developing modern culinary offerings. By fostering innovation, utilizing new technologies, and tapping into the expanding tourist market, these businesses can thrive and contribute significantly to the local economy. The study not only highlights the potential for growth but also underscores the importance of SMEs in cultural preservation and economic development within the region.


Al-Bakry, M.H. (2024). Challenges and Opportunities for SMEs in Developing Modern Culinary. Journal of Indonesian Impressions, 3(1).

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