Pop-Up Shops are short-term, temporary retail events that are “here today, gone tomorrow”. It is the temporary use of physical space to create a long term, lasting impression with potential customers. “The pop-up retail phenomenon, once known as flash retailing, has grown in recent years” say experts at Gordon James Realty, a local property management firm. Retail space for pop-up shops is rented for a fraction of the cost of a long-term space and is a cost-efficient way for a retailer to increase its brand awareness and make a profit.
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Women are the world’s most powerful consumers, and their impact on the economy is growing every year. In fact, women call the shots in the vast majority of consumer spending decisions. In the USA, women buy or inﬂuence 80% of consumer purchases.1 That’s why the shopping behavior of women are important to understand.
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Most people want to experience the joy of shopping. People no longer consume purely for practical purposes. They purchase products and services in the hope of expressing who they are, and in hope of becoming happy. Savvy retailers can help their customers to enjoy their shopping spree.
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Retailers spend big money to convey messages about their products and their prices to their customers. However, if the customers understand the marketing messages differently as what the retailer has intended, then big money may be wasted…
Continue reading Are Your Customers Receiving Your Marketing Messages?
Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…
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Any business needs paying customers to survive. Retailers need however to understand the behavior of their customer to earn their money.
What is a paying customer?
Continue reading Paying Customers are Needed for Business Growth and Survival
There’s no doubt about it, retailers need to be outstanding in order to please customers.
Overall, retailers succeed to please customers
The Wise Marketer reports that the overall satisfaction of retail customers has grown 23% over the past six years. They ascribed this growth to the increasing use of digital technology by Brick and Mortar retailers.
Continue reading It Pays For Retailers To Please Customers