The Joy of Shopping

Management consultant, blog writer, dreamer

Most people want to experience the joy of shopping. People no longer consume purely for practical purposes. They purchase products and services in the hope of expressing who they are, and in hope of becoming happy. Savvy retailers can help their customers to enjoy their shopping spree.

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Are Your Customers Receiving Your Marketing Messages?

Management consultant, blog writer, dreamer

Retailers spend big money to convey messages about their products and their prices to their customers. However, if the customers understand the marketing messages differently as what the retailer has intended, then big money may be wasted…

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How Direct Mail can help you to market your Website

Management consultant, blog writer, dreamer

Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…

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Paying Customers are Needed for Business Growth and Survival

Management consultant, blog writer, dreamer

Any business needs paying customers to survive. Retailers need however to understand the behavior of their customer to earn their money.

What is a paying customer?

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It Pays For Retailers To Please Customers

Management consultant, blog writer, dreamer

There’s no doubt about it, retailers need to be outstanding in order to please customers.

Overall, retailers succeed to please customers

The Wise Marketer reports that the overall satisfaction of retail customers has grown 23% over the past six years.  They ascribed this growth to the increasing use of digital technology by Brick and Mortar retailers.

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