Store atmospherics that is prepared correctly and for your customers to enjoy will help to keep your store’s door open. Indeed, it may give you a competitive advantage over your nearest rivals. Furthermore, a customer that enjoyed a great experience while visiting your shop may return, and tell her friends about you.
After all, businesses have long recognized that humans as consumers are susceptible to all sorts of urges and emotions which guide them toward decisions to buy things they don’t need or didn’t previously recognize they needed, concurs Rob Duboff in the Harvard Business Review.
So, why not using store atmospherics?
Continue reading Good Store Atmospherics Helps Getting More Customers to your Retail Store
Visual merchandising (VM) refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. Visual merchandising is also practiced online. The aim with VM is to influence the behavior of shoppers in a store and website visitors in the online channel.
For example, intimate apparel retailers spend much effort in creating a unique identity through distinctive visual merchandising strategies to provide a positive mood for consumers. Indeed, they want to increase purchase intention, store loyalty, and repeat purchase 1. After all, they succeed with VM by changing the mood of the customers in the store…
Continue reading Visual Merchandising – Your Silent Sales Person
Shipping and fulfillment (S & F) is the one thing an online retailer does that will have a lasting effect on its customer. Doing it right, then your customer will be extremely satisfied. However, if things go wrong with your shipping and fulfillment, well then you’ll be losing customers…
Continue reading Creating your eCommerce Website – Shipping and Fulfillment
Adding products to your website is a very important step when establishing your eCommerce website. Indeed, not having products for your customers to buy on your sites will result in no income.
The products that you can add to your website may be physical, stuff you use or enjoy daily, such as clothing or ornaments. Or, adding products that are downloadable, such as software, eBooks or games may suit your business model better.
Let’s have a look how you can add these two types of products to your website.
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A very important step when starting your web store is to ensure that you can receive payments online. You’ve created your web store because the online retail channel means that your customers can buy 24/7 from anywhere. However, your web store is not the only one online. So, if you customers have problems to pay for your products, they will leave your site and try elsewhere.
Let’s have a look how you can receive payments online.
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Choosing the right eCommerce platform is one of the most important business decisions you can make. It’s just as important decision you make when shopping for a house, a car or a business location. “You have to look at what you are shopping for, what you want, what you need and what the trade-offs are among all your choices” says Nate Shivar from ShivarWeb.
There are hundreds of eCommerce platforms to choose from. However, they can broadly be placed into three categories:
Continue reading Choosing an eCommerce Platform for your Web Store
The second thing to do after planning your online business is to choose a domain name. After that, you need to decide who is going to host your website. Choosing a domain name for your website is critical for the success of your online business. Karol K. writing in Winning WP concurs: “Choosing a domain name is something every website owner needs to ensure they get right — ideally before they do anything else, and ESPECIALLY if the website will be serving a commercial purpose.”
Continue reading Choose a Domain Name and Hosting Company for your Online Business
Planning your online business is the first step you need to do in order to start making an income online. The internet and digital technology have revolutionized about everything we do and also the way that we conduct our business.
Continue reading Planning Your Online Business
Product returns is getting unaffordable for most small online retailers. However, online retailers who don’t accept product returns will hardly sell any products – especially if it is clothing. That is because retailers need to accommodate the risk of their customers for buying their products online.
Continue reading Product Returns may Destroy Small Online Retailers
Having your own online business is a dream that many of the readers of this blog may have. There are however important steps to start an online business that needed to be followed.
Starting an online business, although it operates in a different channel, is not that different from starting a Brick and Mortar business. In both cases you need no do certain things in order to get your business up and running.
The 7 steps to start an online business
Continue reading 7 Steps to Start an Online Business