Is starting an Online Business or a Physical Business a viable option for prospective business owners today? I suggest business owners and business starters should do both, and then do business in an omnichannel environment. For your customer’s sake…Continue reading Starting an Online Business or a Physical Business, or Both?
What should you do to add your business online? For one thing, you should add the online channel urgently to your business model. Why?
Because, we’re now for months in the devastating grip of the CORVID-19 lock down, and with little relief in sight. As a result, your customers are staying at their homes for most of the time. No ways that they’ll visit your shop to feel good, or to go for an outing. Sadly, no shopping experience for them then…
In fact, there are many obstacles that your customers must endure before they can walk into your shop. Things like:
- Wearing a mask – uncomfortable but essential;
- Getting decontaminated continuously with suspect chemicals;
- Standing for hours in a que to get their essential goodies – because the shops are limited to the number of customers that may be in the store at any time;
- Wondering if they’d picked up the virus this time – because not everyone was wearing a mask…
How many times, as a business owner have you heard, or read that cash is king. I’ll bet you that it was a lot of times. However, we’re now really busy doing business during the 4th industrial revolution. After all, is that enough reason to discard cash to the history archives?
Maybe we should first ask our customers…
Store atmospherics that is prepared correctly and for your customers to enjoy will help to keep your store’s door open. Indeed, it may give you a competitive advantage over your nearest rivals. Furthermore, a customer that enjoyed a great experience while visiting your shop may return, and tell her friends about you.
After all, businesses have long recognized that humans as consumers are susceptible to all sorts of urges and emotions which guide them toward decisions to buy things they don’t need or didn’t previously recognize they needed, concurs Rob Duboff in the Harvard Business Review.
So, why not using store atmospherics?Continue reading Good Store Atmospherics Helps Getting More Customers to your Retail Store
Visual merchandising (VM) refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. Visual merchandising is also practiced online. The aim with VM is to influence the behavior of shoppers in a store and website visitors in the online channel.
For example, intimate apparel retailers spend much effort in creating a unique identity through distinctive visual merchandising strategies to provide a positive mood for consumers. Indeed, they want to increase purchase intention, store loyalty, and repeat purchase 1. After all, they succeed with VM by changing the mood of the customers in the store…
Shipping and fulfillment (S & F) is the one thing an online retailer does that will have a lasting effect on its customer. Doing it right, then your customer will be extremely satisfied. However, if things go wrong with your shipping and fulfillment, well then you’ll be losing customers…
Adding products to your website is a very important step when establishing your eCommerce website. Indeed, not having products for your customers to buy on your sites will result in no income.
The products that you can add to your website may be physical, stuff you use or enjoy daily, such as clothing or ornaments. Or, adding products that are downloadable, such as software, eBooks or games may suit your business model better.
Let’s have a look how you can add these two types of products to your website.
A very important step when starting your web store is to ensure that you can receive payments online. You’ve created your web store because the online retail channel means that your customers can buy 24/7 from anywhere. However, your web store is not the only one online. So, if you customers have problems to pay for your products, they will leave your site and try elsewhere.
Let’s have a look how you can receive payments online.
Choosing the right eCommerce platform is one of the most important business decisions you can make. It’s just as important decision you make when shopping for a house, a car or a business location. “You have to look at what you are shopping for, what you want, what you need and what the trade-offs are among all your choices” says Nate Shivar from ShivarWeb.
There are hundreds of eCommerce platforms to choose from. However, they can broadly be placed into three categories:
The second thing to do after planning your online business is to choose a domain name. After that, you need to decide who is going to host your website. Choosing a domain name for your website is critical for the success of your online business. Karol K. writing in Winning WP concurs: “Choosing a domain name is something every website owner needs to ensure they get right — ideally before they do anything else, and ESPECIALLY if the website will be serving a commercial purpose.”