You’re now at the Digital Marketing page of eBizplan.net
While you’re here, please have a peek what eBizplan has to offer about this topic.
Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium, according to Wikipedia.
For that reason it differs completely with the traditional one-to-many marketing, think TV… Indeed, marketing in the digital channels are one-on-one, interactive and personalized. And, the ads have the potential to go viral. Also can the outcomes of Digital Marketing be measured, such as the ROI of a particular marketing campaign.
Indeed, eBizplan.net has lots to say about Digital Marketing…
In fact there’re lots of topics and issues that can be discusses under this category of eBizplan.net.
Additionally – many, many more…
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[simple-author-box] Websites obsolete, really? Think about it – the 1.2 billion websites are becoming outdated and out of fashion? And who is to blame? The smart phones and mobile technology? Of course; according to Damle, Aslekar and Yadavalli, (2016) 1, people are beginning to use mobile applications (apps) more than ‘traditional’ websites.
Are Websites Obsolete? Not so fast, some says… Read More »
[simple-author-box] Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on.
Content Marketing – Stories that Add Value to Your Target Audience Read More »
[simple-author-box] Website Analytics is there for retailers to use. You’ve just decided to start an online retail business. Why not? It’s relatively easy and cheap to do. You can start a Drop Shipping business, or join Shopify or trade your own goods online with a Woocommerce site. According to Quora, there are between 12 and
Website Analytics Helps You to See How Your Online Business is Performing Read More »
Do Big Data for small retailers offer an opportunity to compete with the big retailers or is it too much trouble? One of the fall outs of the digitization of business is the massive amount of data that are everywhere.
Big Data for Small Retailers – Is it Doable? Read More »
[simple-author-box] Personalization of marketing communication is not just a good practice for retailers, but also a way to help their businesses survive. The advent of the internet has rendered retailers the opportunity to offer their customers products specifically customized for them. This is in direct contrast with mass marketing where the objective is to broadcast
Personalization of Marketing Communication – not just for your Customer’s sake Read More »
[simple-author-box] Word of mouth (WOM) is one of the most important communication channels that customers use to discuss retail shops and brands. WOM is informal, frequent and important and the outcomes can be beneficial or disastrous for a brand or a retailer.
Word of Mouth Marketing for Better or for Worse Read More »
[simple-author-box] Affiliate marketing 1 is a commission-based arrangement where referring sites (publishers) receive a commission on sales or leads by merchants (retailers). MThink reports that 90 percent of advertisers indicated in a survey that affiliate programs were important to their marketing strategy. The majority of publishers also revealed that affiliate partnerships drove more than 20 percent
Affiliate Marketing – Let other people help to market your products Read More »
[simple-author-box] The landing page is the place where a customer ends up when clicking on a retailer’s pay-per-click ad. It is here where the customer will decide to engage further or to leave the site. The landing page is so important that Google’s AdWords ranks each advertisers’ landing page. The ranking affects your Ad Rank
Pay-Per-Click Advertising – The Landing Page Read More »
[simple-author-box] To design and create ads for your pay-per-click marketing campaign remain a challenge. Retailers only have a small space to fit in a meaningful message that will appear on the result page.
Creating ADs for Pay-Per-Click Campaigns Read More »
[simple-author-box] Choosing the wrong keywords for your pay-per-click advertising marketing campaign will show little results and may cost retailers a lot of money. Keyword research is one of the most important tasks to do when retailers prepare for their pay-per-click campaigns on Google’s AdWords.
Pay-Per-Click Advertising – Getting the Keywords Right Read More »