Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get people to buy their products. Indeed, influencer marketing is growing faster than organic search and is responsible for 28% of customer acquisition, according to Aj Agrawal in Entrepreneur.com.
Continue reading Influencer Marketing for Retailers
Instagram is the fastest growing social network site and is expected to have one billion active users this year (Mediakix, November 2017). As a result, Instagram marketing has really become “essential” when it comes creating a following for your brand.
Continue reading Instagram Marketing – Telling Stories about Your Brand with Pictures and Videos
Websites obsolete, really? Think about it – the 1.2 billion websites are becoming outdated and out of fashion? And who is to blame? The smart phones and mobile technology? Of course; according to Damle, Aslekar and Yadavalli, (2016) 1, people are beginning to use mobile applications (apps) more than ‘traditional’ websites.
Continue reading Are Websites Obsolete? Not so fast, some says…
Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on.
Continue reading Content Marketing – Stories that Add Value to Your Target Audience
Website Analytics is there for retailers to use. You’ve just decided to start an online retail business. Why not? It’s relatively easy and cheap to do. You can start a Drop Shipping business, or join Shopify or trade your own goods online with a Woocommerce site. According to Quora, there are between 12 and 24 million ecommerce websites on the net. However, only about 650,000 ecommerce websites generate annual sales of more than $1,000. That’s a miserable 2.7% generating very modest turnovers.
Continue reading Website Analytics Helps You to See How Your Online Business is Performing
Do Big Data (BD) for small retailers offer an opportunity to compete with the big retailers or is it too much trouble? One of the fall outs of the digitization of business is the massive amount of data that are everywhere.
Continue reading Big Data for Small Retailers – Is it Doable?
Word of mouth (WOM) is one of the most important communication channels that customers use to discuss retail shops and brands. WOM is informal, frequent and important and the outcomes can be beneficial or disastrous for a brand or a retailer.
Continue reading Word of Mouth Marketing for Better or for Worse
Affiliate marketing 1 is a commission-based arrangement where referring sites (publishers) receive a commission on sales or leads by merchants (retailers). MThink reports that 90 percent of advertisers indicated in a survey that affiliate programs were important to their marketing strategy. The majority of publishers also revealed that affiliate partnerships drove more than 20 percent of annual revenue. Let take a closer look at Affiliate Marketing (AM).
What is Affiliate Marketing?
Continue reading Affiliate Marketing – Let other people help to market your products
The landing page is the place where a customer ends up when clicking on a retailer’s pay-per-click ad. It is here where the customer will decide to engage further or to leave the site.
The landing page is so important that Google’s AdWords ranks each advertisers’ landing page. The ranking affects your Ad Rank and therefore your cost-per-click and position in the ad auction.
Continue reading Pay-Per-Click Advertising – The Landing Page