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While you’re here, please have a peek what eBizplan has to offer about this topic.
About Digital Marketing
Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium, according to Wikipedia.
For that reason it differs completely with the traditional one-to-many marketing, think TV… Indeed, marketing in the digital channels are one-on-one, interactive and personalized. And, the ads have the potential to go viral. Also can the outcomes of Digital Marketing be measured, such as the ROI of a particular marketing campaign.
Indeed, eBizplan.net has lots to say about Digital Marketing…
In fact there’re lots of topics and issues that can be discusses under this category of eBizplan.net.
Written content is for decades now part of our virtual world. In fact, I can’t recall a day that I haven’t visited the web to read something – news, an eBook, product info or a blog. Indeed, buyers that are seeking product info online usually ends up reading content on a company’s website or social media page.
So, if you’re a business owner with some online presence, you would enjoy buyers end up at your site and reading your content. Even better if they make a purchase thereafter…
Sadly, the written word has not benefitted much with the advances in digital communication technology. As a result, the winners here are mostly visual, voice and interactive content formats.
However, despite the exponential growth and use of alternative content, such as online videos, voice and interactive content, the use of written content is still relevant today. Notwithstanding, the success of the others, written content that is well planned and presented may render good results.
Indeed, you should make written content part of your digital marketing campaign.
So, you’ve decided that your business needs a website. After all, you’d spend a lot of time choosing your domain name, and sign up with a reputable ISP host. Even more, you’d followed the advice of your ISP host and chose WordPress.org as a CRM platform. But now you need to write your fist business blog post…
You’re probably scared as hell to do the writing of your first business blog. However, take a deep breath of air and just start where you think you should – at the beginning.
Here are the steps you should follow to write your first business blog post:
It’s no good if you have a website, pay your butt off to get traffic to it, but you don’t get any user conversions. Getting user conversions is the goal of any website owner, because if a visitor performs an action on your site, there’s usually money to be made…
A lot has been said about user conversions and how to get them. However, almost everyone agrees that the experience that a visitor have when landing on your site, has much to do about the number of conversions you’ll get.
What is a user conversion?
A conversion occurs when a user does something in response to a call-to-action placed in an ad, offer or notification. For example, a conversion for mobile may be a download, install, sign-up or purchase (Adjust).
Only a small number of visitors to your website will do a conversion. In fact, if you achieve a conversion rate of two present, you’re deemed to have done well. Fortunately, user conversion rate can be measured and is calculated as follows: number of actions divided by the number of visitors.
So, if you record ten purchases for every one thousand website visitors, then your user conversion rate is one percent. Conveniently, you can use Google Analytics to see what your conversion rates are…
Why are conversions important?
Getting a high user conversion rate should be the prime goal of every website owner. Here’s why:
To get leads or sales;
Stay ahead of competitors;
More conversions decrease your marketing costs;
It increases the efficiency with other marketing platforms, such as affiliates;
Improvement in the conversion rate will quickly show on your bottom-line…
How can you increase your conversion rate?
Now that you realize how important conversion are, here are some tactics you can use to get the rate higher:
Add a pop-up to your site;
Add testimonials, reviews, and logos;
Make the initial step really easy;
Add a third-party signup service;
Strengthen your call to action copy;
Add live chat to your site.
Managing your user conversions
You did all the hard work and paid scares money to get the users to sign up with your website. However, your work isn’t finished yet. Indeed, you need to know your users better and start managing them.
Start by answering the following questions:
What are their demographics such as age, education, ethnicity, and family status?
What goals do they want to achieve using your website?
What content will help them to achieve their goals?
Once you’d learn more about your users, you can assign them to a niche segment…
Don’t forget to communicate regularly with them.
If you think that getting traffic to your website is difficult, then try them to convert once they’re there;
Targeting the right users and then give them an extraordinary experience on your site will do the trick;
Remember, the users that register on your site will now be your regular clients;
All you have to do is to monitor what they need and what they enjoy;
Then, tell them that’s exactly what you’ll offer them, if they visit your website again…
Always keep them updated and informed – maybe with a monthly newsletter?
eBizplan offers a Web Content Writing Service to website owners and prospective online business owners. This video explains the importance of good web content. It also mentions eBizplans procedures. Warm regards, Douw G Steyn, director EBIZPLANZA (PTY) LTD www.ebizplan.net
You can fill in the form below if you’re interested in our Web Content Writing Services
Organic search and search engines are critical to sustain your website over the long-term. In fact, if you can get these two working together, the user traffic to your website will increase markedly. As a result, there will be more clicks on your website, and, even better, more conversions.
So, what does a good result means for your business when you use organic search and search engines with your marketing strategy? It means that a web user may see the detail your website on the first result page of the search engine. From there she can click on the link to arrive at your website or landing page.
To taste success with your website or Facebook page, you need to write good web content. In fact, writing good web content requires special writing skills as well as a knack of telling fascinating stories for your online audience.
You need to publish high quality content so that the consumer has no other choice but to subscribe to your site and so becoming a loyal returning visitor. That’s what we all want, isn’t it?
So, let’s unlock the secrets of writing good web content…
The secrets of writing good web content
Know who you are writing for
The audience that you write for can influence your topic, tone, complexity and many other content issues. Therefore, you need to ask the following questions 1:
How old are your readers?
What is their gender?
How much education do they have?
Are they mainly urban, rural or suburban?
How much is known about their culture and heritage?
What is their socio-economic status?
How much does the audience already know about the topic?
How do they feel about the topic? Will they be neutral, opposing? Or will this be more like preaching to the choir?
Use the “inverted pyramid” model
The inverted pyramid is a metaphor used by journalists and other writers to illustrate how information should be prioritized and structured in a text (Wikipedia).
Here, writers place the most important elements of the story at the beginning (see image). In other words, they start with the conclusion of the story, followed by the most important supporting information, and end with the background.
Write short, simple sentences
Remember, website content that’s accessible and easy to read will reach a wider audience. For that reason, short sentences help to maintain the right tone of your page (an attitude of a writer toward a subject or an audience, Literary Devices).
Indeed, you should keep sentences short for the same reason you keep paragraphs short: they’re easier to read and understand.
Use active voice
Speak directly to your audience by using the active voice. The active voice describes a sentence where the subject performs the action stated by the verb (Your Dictionary). So, why is writing active voice so important on the web? 2
Sentences are usually shorter.
The communication style is more direct.
Actions are brought to life.
Strong verbs help the reader know who is acting and what is being acted upon.
The content is less ambiguous than the passive voice.
Show, don’t tell when writing good web content
Intrigue your audience by making them part of your story. For instance, use specific, real-world examples to help readers better understand and visualize your messages. Indeed, you can achieve this by using strong verbs…
Furthermore, strong verbs will convey your thoughts in the most descriptive and efficient way. In fact, strong verbs, more than any other part of speech, give prose vitality. Conversely, weak verbs make sentences mushy (SA Writers College).
Drop the jargon
Don’t be too smart for your audience. It’s very easy to use technical terms, or big words that only a small number of people can understand and pronounce, especially if you write for a niche. Best is to use words that most of us can understand.
Make you text so that it can easily be scanned
Make sure text is easy to skim. After all, most web readers will scan the page to find the specific piece of information they’re looking for, and, if they don’t find it easily, they’ll move on.
Noel Hooban writing for Internal Results mentions the following tips to make your text easier to scan:
Create Sections and Subheadings – break up your longer article into at least three to five key points or sections when possible;
Use Plenty of White Space – adequate white space is essential to helping a person’s eyeballs focus on the copy and images on the computer, tablet or smartphone screen;
Keep Everything Short – crisp, concise content flows more efficiently and allows a reader to transition from one item to the next;
Provide Lists and Bullet Points – reading straight-line copy from beginning to end is challenging;
Incorporate Visual Features – They not only amplify copy, but images and other visual items help break up the copy as well;
Highlight Key Words and Sentences with Bold – Bold words stand out in contrast to regular text as a reader scan.
Many times a picture is worth a thousand words. Furthermore, images help us learn, images grab attention, they explain tough concepts, and inspire (BMC). Indeed, we process images at an alarming speed. When we see a picture, we analyse it within a very short snippet of time, knowing the meaning and scenario within it immediately.
So, start of collect images that you can later use in your blog posts. Please remember to credit the owners of the images you use on some of your pages…
Layer website content
Getting easily around on your website is what all the users want. In fact, the great thing about a website is that it’s easy to direct readers from one page to another. Therefore you should help readers to find more great content.
How? By hyperlinking certain words or phrases to other relevant resources, especially those on your own website. And this will help keep people engaged with your content and moving through your site.
Leave them wanting more
At the end of the day we need to earn some money with our website. Therefore good websites will end each page with a strong call-to-action (or CTA for short).
For example the following CTAs: “Please Subscribe to our Newsletter” or “Visit our Shop now!”
Writing good web content is one thing that you can do to get your website or Facebook page higher up in the search engine rankings. Also, users will start to see you as an expert, hence you’ll get more visit, more leads and more sales.
Experiential marketing can help visitors to get more involved with your website. Indeed, visitors that enjoyed a great experience will most likely return to your site and tell their friends about it! But most of the websites, unfortunately, offers content that is not worth a second visit…
Websites that fail to engage their visitors are going nowhere. If you’re a website owner, you’ll soon recognize the symptoms of an unengaging website. Your site will show moderate traffic but without returning visitors. Many times, you’ll spend lots of money – good SEO, detailed product descriptions, targeted keywords, social media ads and even paid advertising. But all the money spent shows little result – maybe a couple of subscribers to your newsletter? What on earth is wrong?
Back in the old days, almost every business of note had an office with a receptionist. Nowadays, almost every business has a website with a homepage. A website homepage serves the same function as a traditional receptionist at the office of a physical business.
Indeed, the duties of a receptionist are, according to Wikipedia, answering visitors’ inquiries about a company and its products or services, directing visitors to their destinations, sorting and handing out mail, answering incoming calls on multi-line telephones. Also, importantly, is a receptionist often the first business contact a person will meet at any organization.
So, most first (and lasting) impressions about a business are made at its reception desk. It may well be that a good receptionist adds value to the company’s brand. Or that a bad experience at reception may hurt it…
All right, back to the 21st century: How good a receptionist is your website homepage?
The humble hashtag (#something?) on the net is to us what a fresh breeze is for a dog seeking love. Just as he is poking his wet nose in the wind seeking, we’re adding #tags before words – searching for information and order in the net. Hopefully, the dog has found the information he needed to (gracefully) complete his mission… But let me rather stick with us.
Everything nowadays is getting disrupted of affected by the digital revolution. Indeed, even the interactive and popular web 2.0 has probably reached its full potential. Web 3.0, the semantic web, is quickly gaining traction in the virtual world. Techopedia defines the semantic web as a mesh of data that are associated in such a way that they can easily be processed by machines instead of human operators. Indeed, since the first hashtag (#) was conceived back in 2007 by Chris Messina, a Twitter user, we started to use the semantic web (web 3.0) seriously. So, why do we like using a hashtag? Because it’s simple and effective!
The original aim of Chris Messina was to introduce hashtags to help users efficiently retrieve information on Twitter 1. As a result, hash-tagging is a simple and convenient way for users to classify and categorize their own tweets. Indeed, such a hashtag within a tweet can simply be specified by adding a hash – ‘#’ – followed by the tag itself 2 .
Nevertheless, it is important for business owners to take hashtags and their effects seriously. Because hashtags represent a big opportunity for brands to inform content creation strategies, attract new followers, and be a part of relevant conversations, says Brent Csutoras in INC. That’s not all – a previous study has indicated that 75% of social media users use hashtags.
Let’s have a look how the humble hashtag can be used.
When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there’s no stopping of it. But, as with everything that becomes huge, it has a good side and a bad side.
So, it must be the dream of every professional publisher of online content that his or her content goes viral. Just think of all the page views, the back-links and subsequent money, monies from Google Ads and other affiliates… Wow!
Then it’s just about creating something to going viral. Easy, really? Not so…