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Digital Marketing

You’re now at the Digital Marketing page of eBizplan.net

 

While you’re here, please have a peek what eBizplan has to offer about this topic.

About Digital Marketing

Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium, according to Wikipedia.

For that reason it differs completely with the traditional one-to-many marketing, think TV… Indeed, marketing in the digital channels are one-on-one, interactive and personalized. And, the ads have the potential to go viral. Also can the outcomes of Digital Marketing be measured, such as the ROI of a particular marketing campaign.

Indeed, eBizplan.net has lots to say about Digital Marketing…

In fact there’re lots of topics and issues that can be discusses under this category of eBizplan.net.

Some of the issues and topics you can find here:

 

Additionally – many, many more…

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Other categories you may want to investigate…

 

  1. Business Planning
  2. Retail
  3. Digital Outcomes
  4. Strategic Marketing

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PPC

Pay Per Click Marketing to Get More Website Visits and Clicks!

Pay Per Click marketing is one of the tactics of search marketing. The other search marketing tactic is Search Engine Optimization (SEO) that you need not to pay for. However, to get results with SEO takes a lot of time and plenty of good quality content to create and publish. On the other hand, may PPC deliver quicker results, but at a cost.

Written Content to use for Digital Marketing Campaigns

Listen to the audio of “Written Content to use for Digital Marketing Campaigns”

Written content is for decades now part of our virtual world. In fact, I can’t recall a day that I haven’t visited the web to read something – news, an eBook, product info or a blog. Indeed, buyers that are seeking product info online usually ends up reading content on a company’s website or social media page.

So, if you’re a business owner with some online presence, you would enjoy buyers end up at your site and reading your content. Even better if they make a purchase thereafter…

Sadly, the written word has not benefitted much with the advances in digital communication technology. As a result, the winners here are mostly visual, voice and interactive content formats.

However, despite the exponential growth and use of alternative content, such as online videos, voice and interactive content, the use of written content is still relevant today. Notwithstanding, the success of the others, written content that is well planned and presented may render good results.

Indeed, you should make written content part of your digital marketing campaign.

Read More »Written Content to use for Digital Marketing Campaigns

How to Write your First Business Blog Post

If you prefer to watch the video…

So, you’ve decided that your business needs a website. After all, you’d spend a lot of time choosing your domain name, and sign up with a reputable ISP host. Even more, you’d followed the advice of your ISP host and chose WordPress.org as a CRM platform. But now you need to write your fist business blog post…

You’re probably scared as hell to do the writing of your first business blog. However, take a deep breath of air and just start where you think you should – at the beginning.

Here are the steps you should follow to write your first business blog post:

Read More »How to Write your First Business Blog Post

Organic Search and Search Engines give your Website Sustainability over the Long-Term

Organic search and search engines are critical to sustain your website over the long-term. In fact, if you can get these two working together, the user traffic to your website will increase markedly. As a result, there will be more clicks on your website, and, even better, more conversions.

So, what does a good result means for your business when you use organic search and search engines with your marketing strategy? It means that a web user may see the detail your website on the first result page of the search engine. From there she can click on the link to arrive at your website or landing page.

Read More »Organic Search and Search Engines give your Website Sustainability over the Long-Term

Make Your Website Alive with Experiential Marketing

Experiential marketing can help visitors to get more involved with your website. Indeed, visitors that enjoyed a great experience will most likely return to your site and tell their friends about it! But most of the websites, unfortunately, offers content that is not worth a second visit…

Websites that fail to engage their visitors are going nowhere. If you’re a website owner, you’ll soon recognize the symptoms of an unengaging website. Your site will show moderate traffic but without returning visitors. Many times, you’ll spend lots of money – good SEO, detailed product descriptions, targeted keywords, social media ads and even paid advertising. But all the money spent shows little result – maybe a couple of subscribers to your newsletter? What on earth is wrong?

Read More »Make Your Website Alive with Experiential Marketing

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