Voice Search – Where Humans and Technology Semantically Interact

Management consultant, blog writer, dreamer

Most of us have learned to speak words before we’ve learned to write them. So we are good with speaking, and listening (I hope). And now we’ve learned machines to listen and speak. Instead of typing a text query in a Google search box, we can now do a voice search using “Ok Google” with good results.

Voice search is trending for good reasons. It’s faster and working well with mobile. And the more we use it, the better it will get – economies of data…

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Video Marketing to Tell Your Brand’s Story

Management consultant, blog writer, dreamer

Video marketing is starting to dominate the internet. Indeed, video is the internet. According to Cisco forecasts, global consumer internet video traffic will make up 80% of all consumer internet traffic by 2019, up from 64% in 2014 1.

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Email Marketing is Dead – Long Lives Email Marketing

Management consultant, blog writer, dreamer

The email celebrated its 46th birthday last year. Sadly, it was for some a non-event since they announced death of email marketing for quite a while now. But really? Is email marketing dead? Let’s have a look at the state of email marketing…

But first here’s a reminder what email marketing is.

What is email marketing?

An email is a message that may contain text, files, images, or other attachments sent through a network to a specified individual or group of individuals. As a result, email marketing is to directly market a commercial message to people using email 1.

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Influencer Marketing for Retailers

Management consultant, blog writer, dreamer

Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get people to buy their products. Indeed, influencer marketing is growing faster than organic search and is responsible for 28% of customer acquisition, according to Aj Agrawal in Entrepreneur.com.

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Instagram Marketing – Telling Stories about Your Brand with Pictures and Videos

Management consultant, blog writer, dreamer

Instagram is the fastest growing social network site and is expected to have one billion active users this year (Mediakix, November 2017). As a result, Instagram marketing has really become “essential” when it comes creating a following for your brand.

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Are Websites Obsolete? Not so fast, some says…

Management consultant, blog writer, dreamer

Websites obsolete, really? Think about it – the 1.2 billion websites are becoming outdated and out of fashion? And who is to blame? The smart phones and mobile technology? Of course; according to Damle, Aslekar and Yadavalli, (2016) 1, people are beginning to use mobile applications (apps) more than ‘traditional’ websites.

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Content Marketing – Stories that Add Value to Your Target Audience

Management consultant, blog writer, dreamer

Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on.

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Website Analytics Helps You to See How Your Online Business is Performing

Management consultant, blog writer, dreamer

Website Analytics is there for retailers to use. You’ve just decided to start an online retail business. Why not? It’s relatively easy and cheap to do. You can start a Drop Shipping business, or join Shopify or trade your own goods online with a Woocommerce site. According to Quora, there are between 12 and 24 million ecommerce websites on the net. However, only about 650,000 ecommerce websites generate annual sales of more than $1,000. That’s a miserable 2.7% generating very modest turnovers.

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Big Data for Small Retailers – Is it Doable?

Management consultant, blog writer, dreamer

Do Big Data (BD) for small retailers offer an opportunity to compete with the big retailers or is it too much trouble? One of the fall outs of the digitization of business is the massive amount of data that are everywhere.

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Personalization of Marketing Communication – not just for your Customer’s sake

Management consultant, blog writer, dreamer

Personalization of marketing communication is not just a good practice for retailers, but also a way to help their businesses survive. The advent of the internet has rendered retailers the opportunity to offer their customers products specifically customized for them. This is in direct contrast with mass marketing where the objective is to broadcast product offerings to reach the largest number of people possible.

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