Buyer Personas help you to Target the Right Customer Segments

Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound marketing methodology, says Stormie Andrews in Forbes.

Shuchi Sankhyayan in GoodmenProject  concurs: “Marketing can’t be based on guesswork. You need to define your buyer personas to better understand who your ideal customers are, what they value, what their pain points are and what it takes to motivate them.”

This blog post will touch on the following points:

  • What are buyer personas?
  • How do buyer personas work?
  • How do you develop buyer personas?
  • Big data to construct buyer personas.

By channeling the buyer’s voice — clearly, accurately and persuasively — the buyer persona gives marketing the confidence to say, “This is what really matters to our buyers. So here’s the plan.”

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WordPress.org is my Best Business Partner

Technology is best when it brings people together – Matt Mullenweg, Founder of WordPress.org”

In my business I can operate without many things, but not without my WordPress.org. WordPress.org has introduced me to the wonders of the online world. It gives me freedom to easily develop my website for my customers to value and enjoy.

Indeed, WordPress brings me closer to my customers…

In this post I’m going to investigate why WordPress is so popular. I’ll also look at Joomla and Drupal, the alternative content management systems for WordPress.

But first let’s look at WordPress.

What is WordPress.org?

WordPress.org is an open source (free) Content Management System (CMS). In fact, with WordPress many types of content can be organized and published. Furthermore, the layout, appearance and structure of the site can be changed easily and quickly, since it’s based on templates. As a result, content is separate from presentation – unlike a normal hard-coded site 1.

“The idea behind a CMS, and by extension, WordPress, is to facilitate a simplified management of a website that’s secure, optimized, and able to handle the influx of anywhere from hundreds, to millions of regular visitors”, explains Jon Martindale recently in Digital Trends.

WordPress.org is currently powering 30 percent of all websites (Kaya Ismail, CMS Wire). Indeed, Jon Martindale (Digital Trends) quantified the popularity of WordPress: “Around two billion websites at the time of writing (2018) — run WordPress, which works out to just below 60 percent of the entire CMS market.”

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Achieve Mega Results with Micro Marketing

Micro Marketing surpassed mass marketing ‘big time’ as the preferred and most effective way for businesses to interact with their customers. Indeed, marketers that use micro-blogging and micro messaging achieve amazing results. In fact, micro-marketing through its content and socialization, has already moved the industry into a new marketing model; micro marketing 1.

The goal of micro marketing is regarded as matching a firm’s small segment of supply with a household’s small segment of demand in a market transaction 2. That’s in stark contrast with the goal of the macro-marketing system, which is to match aggregate supply with aggregate demand.

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Voice Search – Where Humans and Technology Semantically Interact

Most of us have learned to speak words before we’ve learned to write them. So we are good with speaking, and listening (I hope). And now we’ve learned machines to listen and speak. Instead of typing a text query in a Google search box, we can now do a voice search using “Ok Google” with good results.

Voice search is trending for good reasons. It’s faster and working well with mobile. And the more we use it, the better it will get – economies of data…

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Video Marketing to Tell Your Brand’s Story

Video marketing is starting to dominate the internet. Indeed, video is the internet. According to Cisco forecasts, global consumer internet video traffic will make up 80% of all consumer internet traffic by 2019, up from 64% in 2014 1.

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Email Marketing is Dead – Long Lives Email Marketing

The email celebrated its 46th birthday last year. Sadly, it was for some a non-event since they announced death of email marketing for quite a while now. But really? Is email marketing dead? Let’s have a look at the state of email marketing…

But first here’s a reminder what email marketing is.

What is email marketing?

An email is a message that may contain text, files, images, or other attachments sent through a network to a specified individual or group of individuals. As a result, email marketing is to directly market a commercial message to people using email 1.

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Influencer Marketing for Retailers

Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get people to buy their products. Indeed, influencer marketing is growing faster than organic search and is responsible for 28% of customer acquisition, according to Aj Agrawal in Entrepreneur.com.

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Instagram Marketing – Telling Stories about Your Brand with Pictures and Videos

Instagram is the fastest growing social network site and is expected to have one billion active users this year (Mediakix, November 2017). As a result, Instagram marketing has really become “essential” when it comes creating a following for your brand.

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Are Websites Obsolete? Not so fast, some says…

Websites obsolete, really? Think about it – the 1.2 billion websites are becoming outdated and out of fashion? And who is to blame? The smart phones and mobile technology? Of course; according to Damle, Aslekar and Yadavalli, (2016) 1, people are beginning to use mobile applications (apps) more than ‘traditional’ websites.

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Content Marketing – Stories that Add Value to Your Target Audience

Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on.

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