Organic Search and Search Engines give your Website Sustainability over the Long-Term

Organic search and search engines are critical to sustain your website over the long-term. In fact, if you can get these two working together, the user traffic to your website will increase markedly. As a result, there will be more clicks on your website, and, even better, more conversions.

So, what does a good result means for your business when you use organic search and search engines with your marketing strategy? It means that a web user may see the detail your website on the first result page of the search engine. From there she can click on the link to arrive at your website or landing page.

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The Secrets of Writing Good Web Content

To taste success with your website or Facebook page, you need to write good web content. In fact, writing good web content requires special writing skills as well as a knack of telling fascinating stories for your online audience.

You need to publish high quality content so that the consumer has no other choice but to subscribe to your site and so becoming a loyal returning visitor. That’s what we all want, isn’t it?

So, let’s unlock the secrets of writing good web content…

The secrets of writing good web content

Know who you are writing for

The audience that you write for can influence your topic, tone, complexity and many other content issues. Therefore, you need to ask the following questions 1:

  • How old are your readers?
  • What is their gender?
  • How much education do they have?
  • Are they mainly urban, rural or suburban?
  • How much is known about their culture and heritage?
  • What is their socio-economic status?
  • How much does the audience already know about the topic?
  • How do they feel about the topic? Will they be neutral, opposing? Or will this be more like preaching to the choir?

Use the “inverted pyramid” model

The inverted pyramid is a metaphor used by journalists and other writers to illustrate how information should be prioritized and structured in a text (Wikipedia).

Here, writers place the most important elements of the story at the beginning (see image). In other words, they start with the conclusion of the story, followed by the most important supporting information, and end with the background.

The ‘Inverted” Writers Pyramid

Write short, simple sentences

Remember, website content that’s accessible and easy to read will reach a wider audience. For that reason, short sentences help to maintain the right tone of your page (an attitude of a writer toward a subject or an audience, Literary Devices).

Indeed, you should keep sentences short for the same reason you keep paragraphs short: they’re easier to read and understand.

Use active voice

Speak directly to your audience by using the active voice. The active voice describes a sentence where the subject performs the action stated by the verb (Your Dictionary). So, why is writing active voice so important on the web? 2

  • Sentences are usually shorter.
  • The communication style is more direct.
  • Actions are brought to life.
  • Strong verbs help the reader know who is acting and what is being acted upon.
  • The content is less ambiguous than the passive voice.

Show, don’t tell when writing good web content

Intrigue your audience by making them part of your story. For instance, use specific, real-world examples to help readers better understand and visualize your messages. Indeed, you can achieve this by using strong verbs…

Furthermore, strong verbs will convey your thoughts in the most descriptive and efficient way.  In fact, strong verbs, more than any other part of speech, give prose vitality. Conversely, weak verbs make sentences mushy (SA Writers College).

Drop the jargon

Don’t be too smart for your audience. It’s very easy to use technical terms, or big words that only a small number of people can understand and pronounce, especially if you write for a niche. Best is to use words that most of us can understand.

Make you text so that it can easily be scanned

Make sure text is easy to skim. After all, most web readers will scan the page to find the specific piece of information they’re looking for, and, if they don’t find it easily, they’ll move on.

Noel Hooban writing for Internal Results mentions the following tips to make your text easier to scan:

  • Create Sections and Subheadings – break up your longer article into at least three to five key points or sections when possible;
  • Use Plenty of White Space – adequate white space is essential to helping a person’s eyeballs focus on the copy and images on the computer, tablet or smartphone screen;
  • Keep Everything Short – crisp, concise content flows more efficiently and allows a reader to transition from one item to the next;
  • Provide Lists and Bullet Points – reading straight-line copy from beginning to end is challenging;
  • Incorporate Visual Features – They not only amplify copy, but images and other visual items help break up the copy as well;
  • Highlight Key Words and Sentences with Bold – Bold words stand out in contrast to regular text as a reader scan.

Add multimedia

Many times a picture is worth a thousand words. Furthermore, images help us learn, images grab attention, they explain tough concepts, and inspire (BMC). Indeed, we process images at an alarming speed. When we see a picture, we analyse it within a very short snippet of time, knowing the meaning and scenario within it immediately.

So, start of collect images that you can later use in your blog posts. Please remember to credit the owners of the images you use on some of your pages…

Layer website content

Getting easily around on your website is what all the users want. In fact, the great thing about a website is that it’s easy to direct readers from one page to another. Therefore you should help readers to find more great content.

How? By hyperlinking certain words or phrases to other relevant resources, especially those on your own website. And this will help keep people engaged with your content and moving through your site.

Leave them wanting more

At the end of the day we need to earn some money with our website. Therefore good websites will end each page with a strong call-to-action (or CTA for short).

For example the following CTAs: “Please Subscribe to our Newsletter” or “Visit our Shop now!”

Concluding

Writing good web content is one thing that you can do to get your website or Facebook page higher up in the search engine rankings. Also, users will start to see you as an expert, hence you’ll get more visit, more leads and more sales.

eBizplan.net’s offers a Web Content Writing Service that can help you to create good content for your website or Facebook page.

Read more: Make Your Website Alive with Experiential Marketing

 

Notes

1 Carroll, B. 2010. Writing for digital media. Routledge.

2  Mill, D. 2005. Content is king: writing and editing online, Routledge.

 

Images

Feature image: PEXELS

Image in text Wikimedia: “The inverted pyramid

Image in text Standard Media: “Strong vs Weak Verbs

Video: Adam Erhart

Make Your Website Alive with Experiential Marketing

Experiential marketing can help visitors to get more involved with your website. Indeed, visitors that enjoyed a great experience will most likely return to your site and tell their friends about it! But most of the websites, unfortunately, offers content that is not worth a second visit…

Websites that fail to engage their visitors are going nowhere. If you’re a website owner, you’ll soon recognize the symptoms of an unengaging website. Your site will show moderate traffic but without returning visitors. Many times, you’ll spend lots of money – good SEO, detailed product descriptions, targeted keywords, social media ads and even paid advertising. But all the money spent shows little result – maybe a couple of subscribers to your newsletter? What on earth is wrong?

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Is your Website Homepage the Receptionist of your Business?

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Back in the old days, almost every business of note had an office with a receptionist. Nowadays, almost every business has a website with a homepage. A website homepage serves the same function as a traditional receptionist at the office of a physical business.

Indeed, the duties of a receptionist are, according to Wikipedia, answering visitors’ inquiries about a company and its products or services, directing visitors to their destinations, sorting and handing out mail, answering incoming calls on multi-line telephones. Also, importantly, is a receptionist often the first business contact a person will meet at any organization.

So, most first (and lasting) impressions about a business are made at its reception desk. It may well be that a good receptionist adds value to the company’s brand. Or that a bad experience at reception may hurt it…

All right, back to the 21st century: How good a receptionist is your website homepage?

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The Humble Hashtag – #Seeking, #Talking and #Stirring

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The humble hashtag (#something?) on the net is to us what a fresh breeze is for a dog seeking love.  Just as he is poking his wet nose in the wind seeking, we’re adding #tags before words – searching for information and order in the net. Hopefully, the dog has found the information he needed to (gracefully) complete his mission… But let me rather stick with us.

Everything nowadays is getting disrupted of affected by the digital revolution. Indeed, even the interactive and popular web 2.0 has probably reached its full potential. Web 3.0, the semantic web, is quickly gaining traction in the virtual world. Techopedia defines the semantic web as a mesh of data that are associated in such a way that they can easily be processed by machines instead of human operators. Indeed, since the first hashtag (#) was conceived back in 2007 by Chris Messina, a Twitter user, we started to use the semantic web (web 3.0) seriously. So, why do we like using a hashtag? Because it’s simple and effective!

The original aim of Chris Messina was to introduce hashtags to help users efficiently retrieve information on Twitter 1. As a result, hash-tagging is a simple and convenient way for users to classify and categorize their own tweets. Indeed, such a hashtag within a tweet can simply be specified by adding a hash – ‘#’ – followed by the tag itself 2 .

Nevertheless, it is important for business owners to take hashtags and their effects seriously. Because hashtags represent a big opportunity for brands to inform content creation strategies, attract new followers, and be a part of relevant conversations, says Brent Csutoras in INC. That’s not all – a previous study has indicated that 75% of social media users use hashtags.

Let’s have a look how the humble hashtag can be used.

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Get Your Online Content Going Viral

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When something, like a blog, a video or other content is going viral on the net, it is big news. Why? Because everyone is sharing it and talking about it. And, when it’s huge, there’s no stopping of it. But, as with everything that becomes huge, it has a good side and a bad side.

So, it must be the dream of every professional publisher of online content that his or her content goes viral. Just think of all the page views, the back-links and subsequent money, monies from Google Ads and other affiliates… Wow!

Then it’s just about creating something to going viral. Easy, really? Not so…

What does it mean if something is going viral?

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Buyer Personas help you to Target the Right Customer Segments

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Astute website owners are using buyer personas for some time now to help them understand their target customer segments better. Indeed, buyer personas are the cornerstone of the inbound marketing methodology, says Stormie Andrews in Forbes.

Shuchi Sankhyayan in GoodmenProject  concurs: “Marketing can’t be based on guesswork. You need to define your buyer personas to better understand who your ideal customers are, what they value, what their pain points are and what it takes to motivate them.”

This blog post will touch on the following points:

  • What are buyer personas?
  • How do buyer personas work?
  • How do you develop buyer personas?
  • Big data to construct buyer personas.

By channeling the buyer’s voice — clearly, accurately and persuasively — the buyer persona gives marketing the confidence to say, “This is what really matters to our buyers. So here’s the plan.”

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WordPress.org is my Best Business Partner

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Technology is best when it brings people together – Matt Mullenweg, Founder of WordPress.org”

In my business I can operate without many things, but not without my WordPress.org. WordPress.org has introduced me to the wonders of the online world. It gives me freedom to easily develop my website for my customers to value and enjoy.

Indeed, WordPress brings me closer to my customers…

In this post I’m going to investigate why WordPress is so popular. I’ll also look at Joomla and Drupal, the alternative content management systems for WordPress.

But first let’s look at WordPress.

What is WordPress.org?

WordPress.org is an open source (free) Content Management System (CMS). In fact, with WordPress many types of content can be organized and published. Furthermore, the layout, appearance and structure of the site can be changed easily and quickly, since it’s based on templates. As a result, content is separate from presentation – unlike a normal hard-coded site 1.

“The idea behind a CMS, and by extension, WordPress, is to facilitate a simplified management of a website that’s secure, optimized, and able to handle the influx of anywhere from hundreds, to millions of regular visitors”, explains Jon Martindale recently in Digital Trends.

WordPress.org is currently powering 30 percent of all websites (Kaya Ismail, CMS Wire). Indeed, Jon Martindale (Digital Trends) quantified the popularity of WordPress: “Around two billion websites at the time of writing (2018) — run WordPress, which works out to just below 60 percent of the entire CMS market.”

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Achieve Mega Results with Micro Marketing

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Micro Marketing surpassed mass marketing ‘big time’ as the preferred and most effective way for businesses to interact with their customers. Indeed, marketers that use micro-blogging and micro messaging achieve amazing results. In fact, micro-marketing through its content and socialization, has already moved the industry into a new marketing model; micro marketing 1.

The goal of micro marketing is regarded as matching a firm’s small segment of supply with a household’s small segment of demand in a market transaction 2. That’s in stark contrast with the goal of the macro-marketing system, which is to match aggregate supply with aggregate demand.

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Voice Search – Where Humans and Technology Semantically Interact

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Most of us have learned to speak words before we’ve learned to write them. So we are good with speaking, and listening (I hope). And now we’ve learned machines to listen and speak. Instead of typing a text query in a Google search box, we can now do a voice search using “Ok Google” with good results.

Voice search is trending for good reasons. It’s faster and working well with mobile. And the more we use it, the better it will get – economies of data…

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