Bricks and Clicks Retail – Shopping Experience makes the Difference

[simple-author-box]

Shopping experience matters. Deloitte reports that while shoppers are still visiting Bricks and Mortar shops to complete transactions, more sales are driven by digital devices.

The findings reveal that while over 90% of purchases are still made in-store, around 40% of visits to a shop are influenced by digital channels.

Bricks and Clicks retailers should increase their customer’s shopping experience

David White of Deloitte believes digital platforms are driving customers to shops. Bricks and Clicks retailers should therefore focus on streamlining the shopping experience they offer across all channels. Bricks and Clicks retailers should mimic the shopping experience at their shops that their customers had online.

Customers who visit Bricks and Clicks retailers have empowered themselves with knowledge they found online. They know what they want when they visit the shop.

Bricks and Clicks retailers can improve the shopping experience of their customers   by doing the following:

  • Eliminate the cash register in the shop. Rather let salespeople handle the sales transaction on smartphones before sending customer receipts via email.
  • Give customers the option to buy products online. They can pick them up at the shop or buy online and return them at the shop.
  • Enable customers to scan and bag their own merchandise.
  • Bricks and Mortar retailers can introduce digital technologies, such as virtual fitting tools and virtual product aisles, in their shops.
  • Some forward thinking retailers is considering introducing a virtual mirror that overlays a digital image on top of a normal mirror allowing the customer to see how clothing fits.

By making the shopping experience as efficient and simple as possible at the Bricks and Clicks’s physical shop, the business will grow. The customer will enjoy the same experience in the shop as what she is experiencing online.

Unfortunately, most retailers are still unable to meet the needs of their consumers by creating a shopping experience where online and offline intersect.

A well researched and written Business Plan helps to get your business started the right way.

Read also: Augmented Reality in Retail – a Useful Customer Experience

Note:

http://www.nurun.com/en/our-thinking/future-of-retail/building-a-better-shopping-experience/

Image: Wikipedia

Published by

Douw G Steyn

Douw G Steyn

Management consultant, blog writer, dreamer

88 thoughts on “Bricks and Clicks Retail – Shopping Experience makes the Difference”

  1. Hi there! Someone in my Myspace group shared this site
    with us so I came to give it a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers!
    Fantastic blog and terrific design and style.

  2. Hi! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing
    many months of hard work due to no backup. Do you have any methods
    to stop hackers?

  3. Neat blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements would really make my blog shine.
    Please let me know where you got your theme. Bless you

  4. hey there and thank you for your info – I have certainly picked
    up anything new from right here. I did however expertise a few technical issues using this website, as I experienced to reload the web site a lot of times previous to I could get it to load correctly.
    I had been wondering if your web host is OK?
    Not that I am complaining, but slow loading instances times will sometimes affect your
    placement in google and can damage your high-quality score if advertising and
    marketing with Adwords. Well I am adding this RSS to my email and could look out for much more of your respective intriguing content.
    Ensure that you update this again soon.

  5. Attractive section of content. I just stumbled upon your site and in accession capital to assert that
    I get in fact enjoyed account your blog posts.
    Any way I’ll be subscribing to your feeds and even I achievement you access consistently
    rapidly.

  6. Hi! This is my first visit to your blog! We are a
    group of volunteers and starting a new project in a community
    in the same niche. Your blog provided us beneficial information to work on. You have done a outstanding job!

  7. I used to be recommended this website by my cousin. I am now not sure whether or not this post is written via him
    as no one else realize such special about my problem. You’re wonderful!
    Thanks!

  8. Woah! I’m really digging the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s challenging to get
    that “perfect balance” between superb usability and appearance.

    I must say you’ve done a awesome job with this.
    Additionally, the blog loads very fast for me on Safari.
    Excellent Blog!

  9. Its like you read my mind! You seem to know so much approximately this, such as you wrote
    the e book in it or something. I feel that you could do with some %
    to power the message home a bit, however other than that, that
    is fantastic blog. A great read. I’ll definitely be back.

  10. hello there and thank you for your info – I have definitely picked up anything new from right here.
    I did however expertise some technical issues using this web site,
    as I experienced to reload the web site lots of times previous to I could get it to load correctly.

    I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will often affect your placement
    in google and can damage your quality score if ads
    and marketing with Adwords. Anyway I am adding this RSS to my e-mail and can look
    out for a lot more of your respective intriguing content.

    Ensure that you update this again soon.

  11. Hello would you mind letting me know which hosting company you’re using?

    I’ve loaded your blog in 3 different internet browsers
    and I must say this blog loads a lot faster then most.
    Can you recommend a good internet hosting provider at a honest price?
    Thanks a lot, I appreciate it!

  12. Thank you for the good writeup. It in truth was a enjoyment account it.

    Look complicated to more introduced agreeable from
    you! However, how could we keep up a correspondence?

  13. “What’s Going down i’m new to this, I stumbled upon this I’ve discovered It absolutely useful and it has aided me out loads. I hope to contribute & help other users like its aided me. Good job.”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.