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By adopting an omni-channel approach, retailers can meet customer expectations for a cohesive and integrated shopping experience, driving engagement, loyalty, and sales.

Omni-Channel Strategy in the Digital Retail Environment: A Review

The article “Omni-Channel Strategy in the Digital Retail Environment” by Dessy Yunita, Mohamad Adam, Zakaria Wahab, Isni Andriana, and Welly Nailis offers valuable insights into the critical importance of omni-channel strategies for modern retailers, emphasizing the need for seamless integration and a customer-centric approach in today’s digital age.

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