Retailers spend big money to convey messages about their products and their prices to their customers. However, if the customers understand the marketing messages differently as what the retailer has intended, then big money may be wasted…
Continue reading Are Your Customers Receiving Your Marketing Messages?
Growing your mobile sales in the retail channel starts by delivering the same type of experiences consumers are encountering while shopping online using a computer.
Mobile has since 2014 exceed personal computers for internet usage…
The growth of mobile devices
Continue reading More Mobile Sales For Online Retailers
Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…
Continue reading How Direct Mail can help you to market your Website
LinkedIn is a business-oriented social networking service that is mainly used for professional networking. It has around 400 million acquired users in more than 200 countries and territories.
The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can so be created. Users can invite anyone (whether a site user or not) to become a connection.
According to iMedia Connection, LinkedIn Groups can be used as a marketing tool for connecting and communicating throughout the marketing industry. iMedia Connection suggests a number of ways that marketers can use LinkedIn Groups to their advantage.
Continue reading How to use LinkedIn as a Marketing Tool
Over the past couple years traditional online retail companies have opened more physical stores than ever. Therefore, choosing the right site for your physical store is critical decision for an online retailer that wants to add bricks to clicks.
Open a physical store for your online business
Continue reading Adding Bricks to Clicks – How to Choose a Site for your Physical Store
Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing 1. Indeed, E-mail offers many practical benefits over traditional direct mail.
Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey, D., 2006. Total e-mail marketing, Routledge).
Continue reading How to Improve Your Email Marketing Campaign
Search Engine Optimization (SEO) is used by retailers to get their websites ranked higher with organic searches on websites like Google. Also, retailers change the structure and content of their websites to make it more SEO friendly. Even more, they acquire and exchange links from other websites to improve their position on result pages.
How does Search Engine Optimization works?
Continue reading Is Search Engine Optimization A Viable Tool for Online Retailers?
A blog page is a cost effective platform that retailers can use to interact with their customers. As a result, customers are increasingly making their final decision to buy a product by reading reviews. Also, they interact with other on the blog-page to help them with their purchase decision.
Why should a retailer have a blog?
Continue reading Why Retailers Need to Blog
Social media driven retail sales and referral traffic are rising at a faster pace than all other digital marketing channels. In fact, it is cheaper for retailers to advertise on Facebook than it is using Google’s Adwords (WebRunner, 2017).
The link between social media and retail sales
Continue reading The Role That Social Media Plays In Driving Online Retail Sales
Facebook offers a number of opportunities to connect with literally millions of potential users or customers that may increase the number of visitors to your website.
The ‘humanity’ of Facebook
It is hard to comprehend the number of people that are connected to Facebook- 1.4 billion active users as of the first quarter of 2015. However, because we are human beings, the numbers should not surprise us.
Continue reading Use the Humanity of Facebook to Boost your Retail Sales