The only predictable thing about your business is changing customers. That’s frightening! Because there are so many unpredictable things in today’s business world.
In fact, changing customers can cause havoc with your trusted and tested business models. Indeed, they can destroy them quickly and disruptively. Or changing customers can destroy them over time…
After all, you need not to be caught off guard or let your business dies a slow death because the behavior of your customers has changed. In fact, if you’re closely, and regularly monitor the behavioral trends of your customers, you might keep up with their needs, wants and motivations.
However, being one step behind your customers buying behavior will probably be not good enough. You should surprise them and let them know that you know what they’re going to buy even before they’ve realized it themselves.
So, let see how you can predict and manage your changing customers.
It can be a rather disrupting thought, starting your own business… It’s tantalizing, smelling of power, glowing with esteemed status and good fortune. But this starting your own business thing is, sadly, mostly scary, and intimidating at best. It is something you can’t conquer without a plan. Hence, we suggest three good reasons to have a business plan before starting your business…
In spite of having access to more knowledge than ever before, you’ll need a well prepared and structured business plan to help give you the first steps on your new journey…
The three good reasons to have a business plan are as follow:
To focus on your business; To secure funding, and To get people to invest in your business.
Written content is for decades now part of our virtual world. In fact, I can’t recall a day that I haven’t visited the web to read something – news, an eBook, product info or a blog. Indeed, buyers that are seeking product info online usually ends up reading content on a company’s website or social media page.
So, if you’re a business owner with some online presence, you would enjoy buyers end up at your site and reading your content. Even better if they make a purchase thereafter…
Sadly, the written word has not benefitted much with the advances in digital communication technology. As a result, the winners here are mostly visual, voice and interactive content formats.
However, despite the exponential growth and use of alternative content, such as online videos, voice and interactive content, the use of written content is still relevant today. Notwithstanding, the success of the others, written content that is well planned and presented may render good results.
Indeed, you should make written content part of your digital marketing campaign.
Crowdfunding to get money is rapidly gaining popularity as a way for start-ups to get their businesses going. It doesn’t require winning over investors, and it gains attention for your start-up before its launched. Additionally, it helps you evaluate what kind of demand there is for your product.
But even more, it gives entrepreneurs hope. So, if crowdfunding is well planned and executed, it may generate enough money for you to live your dream…
However, success doesn’t just happen. Indeed, with every success story comes a lot of guts, sweat and tears. In fact, running a crowdfunding campaign is no different.
Growing your business is a very important matter. However, it seems that companies during the times of the covid-19 virus lockdown are only focusing on strategies to survive and to minimize the damage.
But I think that for the open-minded business owners and entrepreneurs, this is the perfect time to think about growing your business.
After all, growth “is crucial to the long-term survival of a business,” notes nibusinessinfo.co.uk, pointing to these clear-cut benefits:
Easier to add resources
Locate and identify new sales opportunities
Expand range of products or services
Acquire new customers
So, surprise everyone and start growing your business like never before. Who knows if the opportunity will presents itself again…
So, you’ve decided that your business needs a website. After all, you’d spend a lot of time choosing your domain name, and sign up with a reputable ISP host. Even more, you’d followed the advice of your ISP host and chose WordPress.org as a CRM platform. But now you need to write your fist business blog post…
You’re probably scared as hell to do the writing of your first business blog. However, take a deep breath of air and just start where you think you should – at the beginning.
Here are the steps you should follow to write your first business blog post:
Price promotions are for many business owners a blessing in disguise. On the other hand, it may turn out to be a disaster for your business after a while. After all, the value of using price promotions is that it may render a quick remedy when you cashflows and revenues are lagging behind.
However, if you rely too much on price promotions to get business, you may put your business in danger over the long-term. In fact, you may turn your loyal customers into greedy bargain hunters.
So, please view the video (above) for a richer experience of this discussion…
It’s no good if you have a website, pay your butt off to get traffic to it, but you don’t get any user conversions. Getting user conversions is the goal of any website owner, because if a visitor performs an action on your site, there’s usually money to be made…
A lot has been said about user conversions and how to get them. However, almost everyone agrees that the experience that a visitor have when landing on your site, has much to do about the number of conversions you’ll get.
What is a user conversion?
A conversion occurs when a user does something in response to a call-to-action placed in an ad, offer or notification. For example, a conversion for mobile may be a download, install, sign-up or purchase (Adjust).
Only a small number of visitors to your website will do a conversion. In fact, if you achieve a conversion rate of two present, you’re deemed to have done well. Fortunately, user conversion rate can be measured and is calculated as follows: number of actions divided by the number of visitors.
So, if you record ten purchases for every one thousand website visitors, then your user conversion rate is one percent. Conveniently, you can use Google Analytics to see what your conversion rates are…
Why are conversions important?
Getting a high user conversion rate should be the prime goal of every website owner. Here’s why:
To get leads or sales;
Stay ahead of competitors;
More conversions decrease your marketing costs;
It increases the efficiency with other marketing platforms, such as affiliates;
Improvement in the conversion rate will quickly show on your bottom-line…
How can you increase your conversion rate?
Now that you realize how important conversion are, here are some tactics you can use to get the rate higher:
Add a pop-up to your site;
Add testimonials, reviews, and logos;
Make the initial step really easy;
Add a third-party signup service;
Strengthen your call to action copy;
Add live chat to your site.
Managing your user conversions
You did all the hard work and paid scares money to get the users to sign up with your website. However, your work isn’t finished yet. Indeed, you need to know your users better and start managing them.
Start by answering the following questions:
What are their demographics such as age, education, ethnicity, and family status?
What goals do they want to achieve using your website?
What content will help them to achieve their goals?
Once you’d learn more about your users, you can assign them to a niche segment…
Don’t forget to communicate regularly with them.
If you think that getting traffic to your website is difficult, then try them to convert once they’re there;
Targeting the right users and then give them an extraordinary experience on your site will do the trick;
Remember, the users that register on your site will now be your regular clients;
All you have to do is to monitor what they need and what they enjoy;
Then, tell them that’s exactly what you’ll offer them, if they visit your website again…
Always keep them updated and informed – maybe with a monthly newsletter?
So, why do you need a business plan with financials? Starting your own business and doing so successfully is one of the surest ways to protect yourself again catastrophic events such as the COVID-19 pandemic. Indeed, if you are a current business owner, it’s unlikely that yo can carry on doing business as before.
Your customers have changed their shopping behavior with the lock-down. They’ve been forced to look for their products and services online, and probably enjoyed the experience.
Sadly, many of your customers probably have lost their jobs and now have little or no money to spend. This domino effect will also hurt your cash-flow and sustainability.
But, with every catastrophic event, opportunities come to the fore. So, maybe it’s time to press the reset button of your business. Or, if you’re starting a business, it’s time to do the right thing from scratch!
It’s now the time to change everything urgently. Such as, adding an online channel, or to innovate new marketing tactics. But, you need to take control.
eBizplan can help you to start over again… please view this video to see how.
A Business Plan to Take Control of Your Own Destiny
Answer the following questions about your current situation…
Where are you now?
Are you working, but are getting nowhere?
Are you without a work, and need desperately an income?
Do you have a great business idea that other needs to buy in?
Do you need money to start a business or to grow your business?
Are there people that you want to invest in your business?
Do you need a guide for running operations once your business has started?
eBizplan offers a Web Content Writing Service to website owners and prospective online business owners. This video explains the importance of good web content. It also mentions eBizplans procedures. Warm regards, Douw G Steyn, director EBIZPLANZA (PTY) LTD www.ebizplan.net
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