Experiential marketing can help visitors to get more involved with your website. Indeed, visitors that enjoyed a great experience will most likely return to your site and tell their friends about it! But most of the websites, unfortunately, offers content that is not worth a second visit…
Websites that fail to engage their visitors are going nowhere. If you’re a website owner, you’ll soon recognize the symptoms of an unengaging website. Your site will show moderate traffic but without returning visitors. Many times, you’ll spend lots of money – good SEO, detailed product descriptions, targeted keywords, social media ads and even paid advertising. But all the money spent shows little result – maybe a couple of subscribers to your newsletter? What on earth is wrong?
Continue reading Make Your Website Alive with Experiential Marketing
Here in lovely South Africa, we find it most of the time difficult to feel good. Indeed, there’re more than enough reasons to feel bad, terrible and even depressed. After all, bad news is bombarding ordinary South Africans almost 24/7 screaming at us over all the media channels.
The consistent bad news has stolen the hope from many of the people of South Africa. Besides, we need hope to help us through these tough times. In fact, hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one’s life or the world at large (Wikipedia).
But then something unexpected happened on the 2nd of November, 2019. The Springbok rugby team of South Africa has won the Web Ellis trophy against England in the world cup final. They ran on the field as underdogs, but brutally demolished the well-funded and final favorites.
Yes, the national rugby team of South Africa, with all its troubles and challenges, has done the impossible – arriving home as world champions. The moment that the captain of the team Siya Kolisi lifted the Web Ellis trophy, he also lifted the hopes of 57 million South Africans. And wow, don’t we ever need all the hope we can get!
At the end of the day, we live to feel good. Here’re some of the important things we need to feel good…
Continue reading The wonderful experience to feel good
How many times did you delay something that you must do? Justifying it by saying “I’ll do it tomorrow?” Or, “I’ll do it when I’m in a better mood or “I’ll do it as soon as I have more information”? I’m sure that all of us has done this sometimes during our life, mostly more often than we will admit to. After all, this bad habit of us – delaying the inevitable – is called procrastination.
Indeed, entrepreneur Jack Canfield recently described some of the roadblocks that lead to procrastination, also how you can find the motivation to overcome these time management hurdles.
Canfield suggested that the largest roadblocks to our success is often ourselves. Even more, “It can be too easy to use convenient excuses that the project in front of us is insurmountable” concluded Canfield.
But more importantly, for business owners and entrepreneurs, is the way that procrastination affects the performance their businesses.
Continue reading Procrastination, the Delaying of Completing Tasks, Affects your Business Badly
“How to advertise your business during the first few months after starting?” is a question that many new business owners and entrepreneurs are seeking an answer for.
Of course they ask the question with good reason. In fact, without advertising your business, your prospective customers won’t know anything about your business. And, no business can start or grow without customers.
It’s usually a messy process, starting your own business…
Continue reading How to Advertise your Business during the First Few Months after Starting
Almost everyone that wants start a business needs money. Also, most of us don’t have enough money to cover all the costs of a business start-up. Therefore, the obvious answer is to borrow money from a bank or other funding agencies. But will you qualify for a business loan? And even more, what should you do to qualify?
How to qualify for a business loan
The thing is with a business loan (and any other loan for that matter) is that the loaners want their money back after a certain time. They will borrow money to lenders that they think are capable to pay it back. As a result, the lender must provide reasonable proof that the business will be viable and that he/she has enough collateral to cover the loan amount. The lenders also want to see that you are able to run a business and that you are passionate about your business idea.
It will be of great help if you can prepare for your business loan application.
Five steps to help you qualify for a small-business loan
Continue reading How to Qualify for a Business Loan
Funding agencies in South Africa play an important role by helping to make previously disadvantaged South Africans business owners.
Indeed, South Africa is a country where the official unemployment rate was around 30% in the second quarter of 2019 (Trading Economies). Even more, Business Tech recently reported that the unemployment rate for young South Africans with a matric was 55% in first quarter of 2019 – rising to 58.4% for those with less than a matric.
The solution for these people is to start their own businesses. And, if they can get funded by the government, even better!
So, for those who qualify – here are some of the most important (government) funding agencies in South Africa:
Continue reading Funding Agencies for Businesses in South Africa
A SWOT analysis is seemingly done during most corporate strategic planning sessions. To that end it’s not done without good reason. Indeed, using SWOT is simple, powerful and proven to be effective.
What is a SWOT analysis?
A SWOT analysis is a technique specifically designed to help with the identification of suitable business strategies for an organization to follow. It is a structured approach to evaluating the strategic position of an organization. Hence it is done by identifying its strengths, weaknesses, opportunities and threats.
Continue reading How to use the SWOT Analysis and understand your Business Better
Most of us won’t recognize an innovative person in a group of people. Indeed, maybe you’ve worked for years alongside an innovative colleague without noticing him. Even more, you’re so used to his behavior and mannerisms that you have tagged him as “odd”, but manageable.
For that reason you have all along squandered an opportunity to lift your company out of mediocrity into competitiveness… Consequently, it’s very regressive indeed. But let’s have a look at innovative persons, how to recognize them, how to utilize them and how to keep them.
However, first we need to understand what innovation is…
Continue reading Why Every Business Needs an Innovative Person (or Two)
Back in the old days, almost every business of note had an office with a receptionist. Nowadays, almost every business has a website with a homepage. A website homepage serves the same function as a traditional receptionist at the office of a physical business.
Indeed, the duties of a receptionist are, according to Wikipedia, answering visitors’ inquiries about a company and its products or services, directing visitors to their destinations, sorting and handing out mail, answering incoming calls on multi-line telephones. Also, importantly, is a receptionist often the first business contact a person will meet at any organization.
So, most first (and lasting) impressions about a business are made at its reception desk. It may well be that a good receptionist adds value to the company’s brand. Or that a bad experience at reception may hurt it…
All right, back to the 21st century: How good a receptionist is your website homepage?
Continue reading Is your Website Homepage the Receptionist of your Business?
Online business models have evolved and have grown with advances in digital technology. Indeed, the digital platform is giving everyone with internet access the opportunity to earn extra money or even to become very rich.
Let’s have a look at some of the established online business models to see how they fare in you quest to becoming a millionaire…
Continue reading Online Business Models that can earn you Extra Money