Business Networking in a Digital Society

Management consultant, blog writer, dreamer

Not so long ago, business networking predominantly involved interacting with peers, customers or industry leaders at congresses, meetings or events. These face to face meetings were essential to get the latest information and industry gossip.

Also, here business networking was a routine practice to get business leads and to promote yourself or your brand as an important participant in your industry. However, in today’s digital society there’s no need to attend networking sessions in person. In fact, the advent of the internet, web 2.0, broad band and mobile devices have given us alternative ways to do business networking.

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Franchising as a Business Opportunity

Franchising provides the entrepreneur with an opportunity to enter the world of small business without all of the risks usually associated with starting a business from scratch 1. Indeed, the popularity of franchising continues to increase, especially with the emergence of new e-business models 2.

However, as with any business start-up the franchisee (you) needs to know what the franchisor (the brand) has to offer. Also, you need to consider the costs and your responsibilities when signing a franchise agreement.

“Remember that no franchise is perfect, and that every franchisee will have things they like about the system and things they don’t like”, says Chris Myers in Forbes. But first let’s have a look what franchising is all about…

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Marketing your Website for Machines to Find

Management consultant, blog writer, dreamer

Marketing your website is the final step to do when starting your eCommerce website. Your website will be one of 550,000 websites published on the day and joining a whopping 1.6 Billion other websites already on the net (MILL for Business, June 2018). So, how on earth will your website be found in the vastness of the internet?

Well, it’s marketing after all! Therefore you need a marketing strategy for your website. Intriguingly however is that you need to market your site for machines (web crawlers) to read and also for humans visiting your website.

However, here the marketing of your website for machines will be discussed.

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Voice Search – Where Humans and Technology Semantically Interact

Management consultant, blog writer, dreamer

Most of us have learned to speak words before we’ve learned to write them. So we are good with speaking, and listening (I hope). And now we’ve learned machines to listen and speak. Instead of typing a text query in a Google search box, we can now do a voice search using “Ok Google” with good results.

Voice search is trending for good reasons. It’s faster and working well with mobile. And the more we use it, the better it will get – economies of data…

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Video Marketing to Tell Your Brand’s Story

Management consultant, blog writer, dreamer

Video marketing is starting to dominate the internet. Indeed, video is the internet. According to Cisco forecasts, global consumer internet video traffic will make up 80% of all consumer internet traffic by 2019, up from 64% in 2014 1.

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Email Marketing is Dead – Long Lives Email Marketing

Management consultant, blog writer, dreamer

The email celebrated its 46th birthday last year. Sadly, it was for some a non-event since they announced death of email marketing for quite a while now. But really? Is email marketing dead? Let’s have a look at the state of email marketing…

But first here’s a reminder what email marketing is.

What is email marketing?

An email is a message that may contain text, files, images, or other attachments sent through a network to a specified individual or group of individuals. As a result, email marketing is to directly market a commercial message to people using email 1.

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Visual Merchandising – Your Silent Sales Person

Management consultant, blog writer, dreamer

Visual merchandising (VM) refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. Visual merchandising is also practiced online. The aim with VM is to influence the behavior of shoppers in a store and website visitors in the online channel.

For example, intimate apparel retailers spend much effort in creating a unique identity through distinctive visual merchandising strategies to provide a positive mood for consumers. Indeed, they want to increase purchase intention, store loyalty, and repeat purchase 1. After all, they succeed with VM by changing the mood of the customers in the store…

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How your Leadership Style Impacts the Success of your Business

Management consultant, blog writer, dreamer

Your leadership style has a huge impact on the way that your business performs. In fact, the way you lead may result in happy, engaging employees. Or your leadership style can cause your employees to be unhappy and may even harm them.

In today’s rapid changing and digitize business world, leaders may find it hard keep up with roles that have to play. Indeed, “If you get results, people will support you, often without caring too much about how you got them; without results, all the style or charisma in the world won’t retain the support of your followers for long”, suggests Jeffrey Gandz in the Ivey Business Journal.

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Creating your eCommerce Website – Shipping and Fulfillment

Management consultant, blog writer, dreamer

Shipping and fulfillment (S & F) is the one thing an online retailer does that will have a lasting effect on its customer. Doing it right, then your customer will be extremely satisfied. However, if things go wrong with your shipping and fulfillment, well then you’ll be losing customers…

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Improve your Customers’ Online Experiences by Knowing their Personality Traits

Management consultant, blog writer, dreamer

Everyone needs a personality. After all, your personality facilitates all the important moments in your life, and is what you are really remembered for suggested Matt OKeefe, a lifehacktivist. Although everyone has a unique personality, the characteristics or qualities we display can be grouped into personality traits, which we’ll get later to. But let’s first have a look at what a personality is…

So what is personality?

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