Why Retailers Need to Blog

A blog page is a cost effective platform that retailers can use to interact with their customers. As a result, customers are increasingly making their final decision to buy a product by reading reviews. Also, they interact with other on the blog-page to help them with their purchase decision.

Why should a retailer have a blog?

A short answer for the above question is that it is is the space where a retailer’s customers and prospects are.  Further reasons are:

  • It offers the opportunity for retailers to communicate and interact with a large number of people at a relatively low cost.
  • Customers search the web for information about products, and what other people comment about them, also if people endorse or object products. Moreover, retailers who are blogging, can communicate  first-hand information about products to their customers.
  • The comments and reviews customers post may help retailers to identify what their customers need and where retailers can improve their business.
  • Retailers can use their blogging websites for public relations purposes. It is a useful platform for a retailer to talk to its customers and to get feedback from them.

If a retailer’s blog-page is not kept up to date, her customers may look elsewhere to find what they want.  For this reason you need to evaluate your website  and put a strategy in place to manage your blog. Finally, if you do not have a blog, you should start one now…

Concluding

Blogs exist for almost every topic on earth, and they have a set of readers to go with it. Some say it’s the only marketing that’s left. You need however to do blogging purposefully – by making it part of your content marketing strategy.

Lastly, if you want traffic to your site, you need to write blogs. Everybody understands the first part, but surprisingly few businesses grasp the second part (Dan Wang, Shopify Blogs).

We offer Web Writing services can help you to create content for your site.

Read also: The Big Challenge: How to Increase your Website Traffic

Image: Pixabay

 

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Published by

Douw G Steyn

Douw G Steyn

Management consultant, blog writer, dreamer

5 thoughts on “Why Retailers Need to Blog”

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